Marketing Manager

JOB SUMMARY
As a key collaborative partner of the Division leadership team, the Marketing Manager is responsible for developing and executing a sound marketing communications plan to deliver a sufficient volume of qualified leads necessary to meet Division net sign-up goals.
 
PRIMARY RESPONSIBILITIES
* Establishes lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates.
* Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.
* Collaborate with Division and Area leadership to secure annual marketing budget necessary to deliver the plan. Manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment.
* With support of corporate media planning resources, approve media budget and develop media plan.
* Assess return on marketing investment using available tracking tools.
* Collaborate on an on-going basis with Division and Area leaders on status of marketing communications plan, results attainment, and calls-to-action/offers.
* Lead the process for new community set-ups to ensure that the Division hits critical milestones, including target opening dates.
* Collaborate with Division/Area leadership to address business issues, identifying and assessing risks and marketing opportunities
* Ability to think deeply, develop a point of view on complex marketing issues and influence Division/Area leadership on course of action
* Act as primary point-of-contact for Pulte Interior Design (formerly Retail Experience Group).
* Act as liaison with the Concierge team for inbound lead handling & connection with Sales.
* Collaborate with corporate communications team on local PR needs.
* Identify key competitors and stay abreast of local marketing activity.
* Ability to successfully operate and adapt in an environment with
* Capable of confidently presenting and interacting the Divisions/Area leadership; ability to talk off script when answering marketing questions
 
MANAGEMENT RESPONSIBILITIES
With Direct Reports
*Ability to develop and guide direction of marketing team members
*Ensures appropriate staffing to meet department needs
*Utilizes recruiting and selection tools/processes to build organizational talent
*Delegates work according to employee's abilities and skills
*Evaluates employee's performance and plans for compensation actions in accordance with that performance
*Provides developmental opportunities through identification of internal and external training opportunities
*Creates opportunities for employee growth
*Provides continuous coaching regarding functional and leadership standards (technical skills and behaviors)
 
SCOPE
*Decision Impact: Division
*Department Responsibility: Single
*Budgetary Responsibility: Yes
*Direct Reports: Yes
*Indirect Reports: No

 REQUIRED EDUCATION (degrees, licenses, certifications, etc.)
* Minimum Bachelor's Degree in Marketing or Communications or equivalent

REQUIRED EXPERIENCE (work related, tools/equipment, software, etc.):
* Minimum 4-6 years related Marketing communications/planning experience.
* Home building and/or real estate industry experience required
* Understanding of advertising law and its application to the homebuilding industry.
* Grasp the use of required PulteGroup marketing systems including Microsoft Dynamics, Eloqua, PicturePark & CMS.
* Ability to shift between strategic initiatives and tactical responsibilities.
* Understanding of and demonstrated skill at aligning marketing mix with key messages.
* Experience establishing and managing to a budget.
* Effective problem solving, data collection and analysis skills.
* Strong oral and written communication skills.
* Team oriented with ability to establish credibility.

PulteGroup, Inc. and its affiliates do not accept unsolicited resumes from individual recruiters or third party recruiting agencies (collectively, “Recruiters”) in response to job postings. If Recruiters nevertheless submit one or more unsolicited resumes to any employee at PulteGroup, Inc. or its affiliates without a valid written agreement in place for this position, it will be deemed the sole property of PulteGroup, Inc. and its affiliates. No fee will be owing or paid to Recruiters who submit unsolicited candidates, in the event the candidate is hired by PulteGroup, Inc. or its affiliates as a result of the referral, without a written agreement between PulteGroup, Inc. and through any means other than via our Applicant Tracking System.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We will provide a reasonable accommodation to a qualified applicant with a disability that will enable the individual to have an equal opportunity to participate in the application process and to be considered for a job.This Organization Participates in e-Verify

Pulte Homes of Minnesota is an equal employment opportunity/affirmative action employer.

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