The Distribution Partner Manager’s main priority is representing and managing the Red Bull business with assigned Distribution Partners (Distributors and Wholesalers) by developing and agreeing annual business plans, achieving growth, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) in line with the company strategy and priorities which lead to an increase in Distribution, Execution and Volume.
Job DescriptionDISTRIBUTOR MANAGEMENT
- Coordinate regular meetings with distribution partner’s teams in order to communicate company strategy and priorities, review business KPI’s, discuss opportunities and threats in the region, run trainings and update sales teams.
- Assign sales, distribution, execution etc. targets to DPs based on business targets (and relevant teams) and follow up these targets regularly.
- Provide execution trainings, on-the-job trainings and coaching to DP and their teams.
- Regular Trade Visits with DP Field teams to coach DP sales team and unlock distribution and execution opportunities.
- Analyze the opportunities in the region, take proper action and implement as needed.
- Ensures DPs fully understand and execute Red Bull execution / merchandising standards.
- Implements systems to track and benchmark DPs against key initiatives/goals.
- Plan and Execute incentive programs in line with company targets in order to keep sales representatives focused and motivated.
- Be a credible beverage business consultant to DPs and customers and act as a category captain by presenting category and Red Bull Potential.
DISTRIBUTOR STRUCTURE AND ACCOUNTABILITY EXPERT
- Thorough working knowledge of distributors internal systems and structure.
- Understands distributor’s hierarchy and has relationship from the top down (Owner to Managers).
- Clear understanding of the person responsible and accountable for tasks or programs within DP.
BUSINESS PLANNING
- Develop with assigned DPs the annual business plans (bottom up) with regards to organization requirements, distribution, volume, investments, and KPIs.
- Secures agreement on necessary subjects (distribution build-up by month/channel, sales forecast by SKU/ month/channel/ segments…).
- Establishes POS allocation by distributor o Coordinates with relevant stakeholders to issue on-going updates against allocation.
BUDGET MANAGEMENT
- Manage assigned budgets where applicable (Examples: incentive budgets, free goods budget, POS budget and in some cases regional account budgets).
BUSINESS INTELLIGENCE
- Maintains strong working knowledge of all relevant Red Bull systems.
- Proactively uses available reports to maximize on all opportunities including competitor intelligence.
- Holds DPs accountable for data submission into RB systems to ensure accurate and timely information.
OTHER RESPONSIBILITIES
- Share and enforce guidelines with regards to Red Bull’s inventory policy.
- Develops working knowledge of geographic and demographic areas in assigned geography.
- Ensure a sustainable Go to Market (GTM) strategy and structure in assigned geography.
- Develops expertise with regards to product competition and distributor competition in respective area.
- Communicates regularly and works effectively with all internal sales team (Off-Premise Key Accounts) and marketing teams to secure full alignment of the sales goals with the DP.
- Manage Risk by taking alternative precautions with a proactive approach by determining the risks that would hamper Red Bull business.
- Represent Red Bull brand and values in the best way, including appearance, attitude and behavior.
Professionals with experience in commercial roles within the FMCG (Fast-Moving Consumer Goods) industry.
Experience managing distributors and/or indirect sales channels.
Strong analytical skills, with the ability to interpret commercial KPIs and business performance.
Excellent organizational skills, autonomy, and a hands-on approach to field execution.
A collaborative, proactive profile with a genuine willingness to learn, grow, and develop.
Valid driver's license and willingness to travel frequently across the region.
Experience in the beverage industry.
Knowledge of the Litoral market.
Intermediate level of English.
Skills Required
- Experience in commercial roles within the FMCG industry.
- Experience managing distributors and/or indirect sales channels.
- Strong analytical skills with ability to interpret commercial KPIs and business performance.
- Excellent organizational skills, autonomy, and hands-on approach to field execution.
- Valid driver's license and willingness to travel frequently across the region.
- Intermediate level of English.
- Experience in the beverage industry.
- Knowledge of the Litoral market.
- Thorough working knowledge of distributor internal systems, structure, and hierarchy.
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
