International Sales Manager (Asia)

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

The International Sales Manager will lead the execution of franchise sales initiatives across SE Asia and support APAC expansion where required. This is a strategically critical role, contributing to global growth planning while supporting the end-to-end franchise acquisition process. The role includes close collaboration with cross-functional stakeholders including marketing, operations, and international partners.

This role involves managing relationships with distributors, optimizing the supply chain, and supporting franchisees in their distribution efforts. You also play a key role in maintaining brand standards and ensuring consistent product quality across the network. You are experienced, well organized, and have a can-do attitude. Your focus on results and desire to prioritize activities with the biggest impact will ensure you are successful in this demanding and fast paced performance-based role. You are a team player and roll your sleeves up to do whatever it takes to get the job done.

Responsibilities:

• Execute the franchise growth strategy across new and existing markets

• Identify, qualify, and convert prospective franchisees aligned with the brand’s vision and values

• Manage the full sales lifecycle; from enquiry and due diligence through to onboarding

• Partner with the Managing Director and global team on network development plans and market prioritization

• Collaborate with marketing to build and refine lead generation and conversion strategies

• Building and maintaining strong relationships with distributors, negotiating contracts, and ensuring they meet performance targets

• Optimize the Supply Chain to improve the efficiency and effectiveness of the distribution network, from sourcing to delivery

• Provide guidance and support to franchisees on distribution-related matters, including inventory management, logistics, and compliance with brand standards

• Tracking key performance indicators (KPIs) related to distribution, such as delivery times, product availability, and cost-effectiveness

• Track and maintain consistent product quality and brand presentation across the entire distribution network

• Addressing any problems or challenges related to distribution, such as supply shortages, transportation delays, or product quality issues

• Develop and execute innovative sales strategies to achieve and exceed targets, identifying and capitalising on new business opportunities

• Represent YETI at consumer and trade-related events

• Analyze POS data to evaluate opportunities and potential issues

• Analyze and recommend optimal product mix on a per store basis based off not only data but regional nuances and truly understanding the landscape and end consumer

• Monitor market trends, competitor activities, and customer feedback to drive strategic decisions and continuous improvement

• Provide premium YETI customer service support for our franchisees

Qualifications & Attributes:

• Bachelor's degree preferred or equivalent experience

• Proven success in franchise sales, business development or commercial partnerships, ideally within Consumer Goods or Retail

• At least 10+ years of professional sales experience (outdoor/fashion or sporting goods preferred)

• Must be willing and able to travel extensively and spend time in market (approx. 30-50%)

• Ability to efficiently manage multiple tasks and work effectively in a rapidly changing complex business environment

• Must be a self-starter and be able to prioritize tasks and scheduling without direction

• Leadership capability and cross-cultural communication skills

• Strong commercial and operational acumen, with a track record of achieving tangible results

• Strong negotiation, influencing and presentation skills with a strategic mindset

• Exceptional ability to analyze the business and POS data

• Strong sales leader with high level emotional intelligence

• Ability to form lasting relationships

• High proficiency in Excel and PowerPoint

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Benefits & Perks:

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.

All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

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