Content Marketing Manager

WHAT IS BOX? 

Box (NYSE:BOX) is the leader in Intelligent Content Management. Our platform enables organizations to fuel collaboration, manage the entire content lifecycle, secure critical content, and transform business workflows with enterprise AI. We help companies thrive in the new AI-first era of business. Founded in 2005, Box simplifies work for leading global organizations, including AstraZeneca, JLL, Morgan Stanley, and Nationwide. Box is headquartered in Redwood City, CA, with offices across the United States, Europe, and Asia.

By joining Box, you will have the unique opportunity to continue driving our platform forward. Content powers how we work. It’s the billions of files and information flowing across teams, departments, and key business processes every single day: contracts, invoices, employee records, financials, product specs, marketing assets, and more. Our mission is to bring intelligence to the world of content management and empower our customers to completely transform workflows across their organizations. With the combination of AI and enterprise content, the opportunity has never been greater to transform how the world works together and at Box you will be on the front lines of this massive shift.

WHY BOX NEEDS YOU

We’re looking for a channel‑obsessed marketer who can generate attention and make every great story travel. As Content Marketing Manager focused on distribution & amplification, you’ll design multi‑channel plans, craft thumb‑stopping assets, and expand the reach of our editorial across paid, owned, and employee‑advocacy channels. Your mission: ensure Box’s thought leadership, product news, and customer stories reach and engage the right people—converting visibility into influence, engagement, and pipeline.

WHY THIS ROLE NOW

• Content supply outpaces attention. Breakthrough distribution is table stakes for standing out in the AI content deluge.
• Brand mentions drive LLM discovery. The more our stories circulate, the more AI assistants recommend Box.
• Owned reach beats rented reach. Building first‑party channels mitigates rising paid‑media costs.
• Executive & employee voices amplify trust. People follow people—they can extend Box’s credibility and TAM.
• Data‑driven loops. Modern tools let us optimize creative and spend in real time—if someone owns the dashboard.

WHAT YOU'LL DO

• Asset Development
  • Write or edit channel‑specific copy—social posts, ad headlines, email sequences—and brief designers on creative that maximizes click‑through and engagement.
  • Maintain a library of evergreen assets, templates, and content snippets ready for rapid deployment.
• Growing Our Addressable Audience
  • Drive subscriptions, followers, and newsletter sign‑ups by promoting stories through paid social, syndication, and strategic boosts.
  • Activate executive and employee advocacy programs to amplify priority content and spark organic sharing.
• Audience Intelligence
  • Build and update audience profiles using first‑ and third‑party data to understand needs, interests, and preferred channels.
  • Translate insights into actionable recommendations for content formats and distribution tactics.
• Strategy & Planning
  • Create quarterly amplification plans that align with editorial priorities and campaign calendars—defining objectives, budgets, and KPIs that ladder to pipeline targets.
  • Select and optimize channel mix across paid social, SEM, display, email, and syndication.
• Campaigns Partnership
  • Liaise closely with the Global Campaigns team to coordinate launches and ensure amplification converts generated attention into qualified engagement.
  • Deliver post‑campaign readouts and recommend optimizations.
• Owned‑Channel Growth
  • Operate Box’s primary organic channels (newsroom, blog, LinkedIn, X, YouTube, newsletters), tuning cadence, SEO, and UX to grow reach and repeat engagement.
  • Pilot emerging platforms that reach high‑value segments.
• Enablement & Governance
  • Develop playbooks and office hours that upskill regional teams on amplification best practices.
  • Ensure all distributed assets meet brand, legal, and accessibility standards.
• Performance & Optimization
  • Own distribution analytics, reporting weekly on reach, engagement, cost‑per‑result, and pipeline influence.
  • Run A/B tests and iterate creative, targeting, and spend for continuous improvement.

WHO YOU ARE

We are an AI-first company. This means you approach your work with a growth mindset and find ways to leverage AI to help make faster, smarter decisions that will 10X your impact at Box.

• 5+ years in digital marketing, paid media, or audience development—ideally within a high‑growth B2B tech or media brand.
• Proven track record of building multi‑channel programs that generate awareness and drive pipeline.
• Hands‑on experience with social ad platforms (LinkedIn, Meta, X), Google Ads, marketing automation, and analytics tools.
• Exceptional copywriting skills—able to distill value props in tight character counts.
• Strong project‑management and stakeholder‑alignment capability.
• Data‑fluency: can interpret dashboards and turn insights into action.

Preferred Qualifications

• Experience amplifying editorial content (newsroom, blog, research) vs. only demand‑gen.
• Familiarity with employee‑advocacy platforms (e.g., Bambu, EveryoneSocial).
• Certification in Google Ads or LinkedIn Marketing Solutions.
• Knowledge of SEO, tagging, and schema to boost discoverability.
• Track record piloting new social platforms.

Box lives its values, with community and in-person collaboration being a core part of our culture. Boxers are expected to work from their assigned office a minimum of 3 days per week, with a focus on Tuesdays, Wednesdays, and Thursdays. Your Recruiter will share more about how we work and company culture during the hiring process.

At Box, we believe unique and diverse experiences benefit our culture, our products, our customers, our company, and our world. We aim to recruit a passionate, high-performing workforce that reflects the world we live in. If you are head-over-heels about this role but unsure if you meet all the requirements, we encourage you to apply!

EQUAL OPPORTUNITY

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, and any other protected ground of discrimination under applicable human rights legislation. Box strives to respect the dignity and ‎‎independence of people with disabilities and is committed to giving them the same ‎‎opportunity to succeed as all other employees. Inclusiveness is core to our culture at Box, and we strive to ensure you get the most from your interview experience.

Box makes reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please complete this form. Reasonable accommodations may include scheduling adjustments, document dictation and beyond.

Notice to applicants in Los Angeles:  Box, Inc and its related branches will consider for employment, qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chair Ordinance.  The Fair Chance Ordinance is provided here. 

Notice to applicants in San Francisco:  Box, Inc and its related branches will consider for employment, qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chair Ordinance.  The Fair Chance Ordinance is provided here. 

For details on how we protect your information when you apply, please see our Personnel Privacy Notice. If you are a California-resident, please read our California Applicant & Candidate Privacy Notice here.