What you’ll be doing:
- The Director role is responsible for leading and cultivating Customer engagements and building and managing a team of consultants and analysts in the delivery of our solutions to major advertisers. The Director plays a prominent role as a customer and team lead with hands-on involvement in project management, business interpretation and application, Customer communication, insights/results delivery and ultimately the adoption of technology and the analytics program within the Customer organisation. Directors are also expected to share new and innovative ideas, lead/participate in global corporate initiatives. You will collaborate with your peers by developing resourcing plans, managing revenue goals, and contributing to new business development.
- Strategically manage a portfolio of accounts and provide thought leadership to delight the Customer; Understanding Customer business objectives and provide actionable insights and recommendations for analytic engagements including but not limited to Commercial/Marketing Mix Models, Paid Owned & Earned Media Effectiveness, Cross Media, or Multi-Touch Attribution, Test-and-Learn or Experimental Design, Pricing Strategy, Customer Segmentation Analyses and Marketing Investment Optimization. You will understand the differences and bridge gaps between various types of research & customer insights.
- Provide hands-on Team leadership to ensure timely and effective Customer deliverables. Drive objectives by communicating and managing expectations; planning, monitoring, evaluating, and reviewing progress; anticipating and diplomatically resolving potential issues with internal and Customer partners.
- Drive efficient and effective Customer delivery, with an eye on account profitability. Be a steward for adopting technology, utilising standard delivery approaches, ensuring consistent and robust documentation, and continuously improving our delivery process
- Lead the team to develop and deliver insightful presentations that demonstrate tangible value and Customer impact. Providing expert consultative advice to Customers with confidence and clarity
- Infuse industry knowledge and business acumen to help drive adoption of analytic insights and software in Customer decision processes
- Manage towards revenue and profitability goals. Work with the VP CET Leadership to manage Customer contract renewals and upsell opportunities. Actively seek opportunities to grow account relationships through additional solutions, brands, analytic dimensions, and geographies.
- Collaborate with CET partners and Finance to keep financial systems up to date.
- Partner with other CET Directors and VPs across regional offices to ensure sufficient and balanced resourcing
- Train and coach new & existing team members, guiding career growth and leading performance management discussions
- Lead and/or contribute significantly to internal corporate initiatives to drive a culture of agility and organisational efficiency for scalability
- Contribute to the company’s overall growth by supporting and collaborating with the business development function to drive new customer acquisition and lead generation activities
- Lead by example; Communicate, embody, and advocate for Analytic Partners' vision and values. Support and drive a culture of accountability, empowerment and engagement while recognising and appreciating diverse needs.
What we look for in you:
- Bachelor’s degree or above (ideal areas of study/related study include: Business Analytics and Management, Economics, Statistics, Mathematics, and/or Marketing)
- 10+ years of experience with marketing mix modeling, digital media analysis, business-focused analytics, advertising effectiveness analysis or other related statistical modeling experience
- Proficient working knowledge of Microsoft PowerPoint and Excel
- Highly analytical with strong problem-solving skills and attention to detail
- Strong Project Management skills with the ability to organise and prioritise schedules
- Strong customer management skills to handle tricky situations diplomatically and manage customer expectations
- Experience leading and working with a team, developing and delivering presentations with insights that deliver value to customers
- Proven success with customer delivery of advanced analytics programs such as marketing mix modeling and unified measurement
- The ability to occasionally travel domestically and/or internationally
- Excellent verbal and written communication skills
Top Skills
What We Do
Analytic Partners is a proven global leader in measurement and optimization. Our adaptive solutions integrate proprietary technology powered by the latest data science delivered through our platform and high-touch consulting. We enable deeper business understanding to support better, faster decisions.
In "The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2020", Analytic Partners was named a Leader and was top ranked in Strategy and Current Offering among all evaluated vendors. In addition, Analytic Partners received the highest score for Technology Platform.
Founded in 2000 by President and CEO, Nancy Smith, Analytic Partners is fully independent and a Certified Women's Business Enterprise. We are fast growing with global operations across our full-service offices in New York City, Denver, Miami, Charlottesville, Dublin, Paris, Sydney, Hong Kong, Singapore, and Shanghai. Analytic Partners services clients in more than 50 countries, providing world-class expertise and client support, along with powerful integrated technology – GPS Enterprise.
Why Work With Us
We foster a culture of PEOPLE, PASSION and GROWTH.
• People: We value our people, clients, and partners
• Passion: We love what we do
• Growth: Unlimited growth means unlimited potential
Analytic Partners is a Certified Women-Owned Business. We foster diversity and inclusion at all levels including the executive management team.
Gallery
