Director, Website Strategy

The Role

We are looking for a Director of Website Strategy to join our Digital Experience team at Wpromote! You’ll be at the forefront of driving transformative website projects for a growing list of amazing clients. Combining your expertise in Digital Strategy, UI/UX Research, and Client Services, you’ll craft high-performing websites that make a real impact. The ideal candidate is an exceptional strategic leader, with sharp communication skills, and the confidence to collaborate directly with C-Suite executives to bring their vision to life. As an independent contributor, you will report directly to our VP, Digital Experience and lead 2-4 high-impact projects at any given time, shaping digital experiences that truly stand out.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Half-day Fridays year round

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass Credits and more!

The anticipated annual salary for this role will range from $129,000 - $139,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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You Will Be:

• Leading and managing the successful delivery of large-scale digital experience projects, ensuring timelines, budgets, and quality standards are met
• Supporting client website strategies across a variety of business verticals and industries
• Guiding clients in developing their digital website strategies for a new project, with an emphasis on user-centered design principles and marketing performance
• Interpreting and articulating clients' business challenges and goals, while collaborating with design and technology teams to transform strategic insights into high-performing, user-focused website solutions that deliver measurable results
• Execute strategic analysis to solve business questions. This includes gathering information on our client's business processes, critical success factors, user personas, and peer set through interviews and research
• Building and nurturing long-term relationships by understanding client needs and delivering value-driven solutions
• Identifying opportunities to grow existing accounts and contribute to new business pitches by showcasing expertise in digital strategy, UI/UX, and client services
• Structuring client presentations, documentation, and other collateral as needed
• Providing thought leadership on UI/UX best practices, emerging trends, and digital innovation

You Must Have:

• 7+ years of hands-on experience as a UI/UX Designer or UI/UXResearcher, with a deep understanding of user-centered design principles
• Demonstrated ability to lead large, complex projects and manage multiple client accounts
• Strong business acumen and boardroom presence, with the ability to present and communicate effectively to C-suite stakeholders
• Proficiency in tools and platforms relevant to UI/UX design and digital project management (e.g., Figma, Sketch, CRO, User Testing, or similar)
• Strong data analysis skills, including the use of qualitative and quantitative data in supporting decision-making
• Exceptional problem-solving and critical-thinking skills, with a data-driven approach to decision-making

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.