Director, Web Strategy

We are seeking a Director of Web Strategy who will fully own the strategy and development of NinjaOne's global marketing website, which plays a critical role in NinjaOne's business. This role will be responsible for managing our website strategy, delivering a best-in-class user experience, ensuring funnel performance through customer journeys across the website, and aligning with our SEO strategy to support our plans. This role will also collaborate closely with the Corporate Communications team to reflect NinjaOne's evolving brand.
Location - We are flexible on remote working from home, if you are located in the USA and in one of the following states - CA, CO, CT, FL, GA, IL, KS, ME, MA, NJ, NC, OR, TX and VA.
What You'll be Doing

• Own the website strategy to drive growth, aligning on business priorities and ensuring ongoing optimization that results in traffic, engagement, and revenue growth
• Develop and implement a comprehensive web strategy that paves a clear way to hit web revenue goal and represent NinjaOne's corporate brand.
• Fully responsible for the infra, security and development of marketing website.
• Work closely with comms and growth team on usability, design and content.
• Constantly conduct A/B test of different elements on the website to improve conversion rate for both Organic and Paid traffic.
• Build comprehensive website analytics metrics to measure the effectiveness of web strategy. Use data-driven insights to optimize user experience and achieve better results.
• Optimize tech stack and functionality to increase page speed and core web vital performance.
• Ensure world-class localization of multi-language website.

About You

• 5+ years of recent Web Dev leadership experience, with hands on expertise in WordPress.
• As the go-to leader for the Web Dev Team, you inspire and lead from the front, cultivating a culture of excellence and innovation.
• You are a WordPress expert with deep skills in WPML, WP Engine, and Elementor.
• A data-driven decision-maker, you possess a deep understanding of website optimization techniques, tool stack optimization, and enhancing overall website performance, security, and user experience.
• Ability to identify and map the full customer journey to enable holistic improvements and changes, supported by reporting and data led analysis and insights.
• Successful track record working with teams on journey mapping creating a strategy for new customer conversion paths (new landing pages, product pages, blog posts, etc.)

About Us
NinjaOne automates the hardest parts of IT to deliver visibility, security, and control over all endpoints for more than 20,000 customers.
The NinjaOne automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers. NinjaOne is obsessed with customer success and provides free and unlimited onboarding, training, and support.
NinjaOne is #1 on G2 in endpoint management, patch management, remote monitoring and management, and mobile device management.
What You'll Love
We are a collaborative, kind, and curious community.
We honor your flexibility needs with full-time work that is hybrid remote.
We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
We help you prepare for your financial future with our 401(k) plan.
We prioritize your work-life balance with our unlimited PTO.
We reward your work with opportunity for growth and advancement.
Additional Information
This position is NOT eligible for Visa sponsorship.
*Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self-relocate.
Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to location, market demands, experience, job-related knowledge, and skills. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage and PTO. For roles based in California or Colorado, the base salary hiring range for this position is $140,000 to $185,000 per year.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
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