Director of Web Development

TopDog Law is one of the fastest-growing law firms in the U.S., founded in 2018 by James Helm and achieving 200–300% year-over-year growth. Ranked No. 149 on the Inc. 5000 list (an annual ranking of the 5000 fastest-growing privately held companies in the US), we combine our world-class legal expertise, top-tier technology, data-driven decision-making, and a culture rooted in speed, accountability, and teamwork. We hire people who are hungry to learn, eager to innovate, and motivated to deliver exceptional results.

As we continue expanding into new markets and evolving our capabilities, we’re focused on building high-performance teams that can scale with our growth. Our fast-paced environment rewards problem solvers, self-starters, and individuals who thrive in a culture of continuous improvement.

If you’re energized by rapid growth, meaningful impact, and endless opportunities to advance your career, TopDog Law is the place to do it. We’re building something different, and we’re looking for people who want to be part of a firm that’s disrupting the legal industry at an elite level.

The Big Picture:

TopDog Law is the fastest-growing personal injury brand in America, bold, digital-first, and data-driven. With a powerful social presence and a culture that blends creativity and analytics, we’re redefining what a modern law firm looks like. Now, we’re looking for a Director of Web Development to lead our next generation of websites and digital products, built for speed, scale, and performance.

You’ll own the technical direction, architecture, and execution of all TopDog Law and Lawsuits.com web properties. Your mission: deliver world-class site speed, SEO performance, and a best-in-class user experience, while maintaining the flexibility our marketing team needs to move fast.

This is a hands-on leadership role. You’ll architect, code, and eventually grow a small in-house or hybrid team (developers, QA, agency partners). You’ll modernize our WordPress + PHP foundation and lead the evolution toward a headless / hybrid architecture using Next.js or equivalent.

What You'll Do:

• Own architecture and delivery of all websites, microsites, and landing pages (WordPress, PHP, JavaScript frameworks).
• Lead performance optimization: Core Web Vitals, CDN, caching, image pipelines, code splitting, and SEO best practices.
• Maintain and extend the WordPress stack:
• • Custom theme and plugin development in PHP.
  • ACF, Gutenberg, and WordPress REST/GraphQL API integrations.
  • Security hardening, database optimization, version control.
• Plan and execute the headless migration:
• • WordPress (content layer) → Next.js (frontend) on Vercel.
  • On-Demand ISR / Revalidation for instant publishing.
• Build interactive experiences:
• • Case-evaluation calculators (React + Edge Functions).
  • Online retainer signing (DocuSign / Dropbox Sign integrations).
• Integrate with marketing and data systems:
• • Salesforce, Ringba, Unbounce, BigQuery.
  • Track and route leads through API and webhook automation.
• Establish development standards:
• • Code reviews, CI/CD pipelines, staging environments, QA processes.
  • Documentation and version control via GitHub.
• Collaborate with Creative, SEO, and Decision Science teams to ship high-impact pages quickly without compromising performance.

Key Projects:

• Site pages consistently load under 2 seconds (LCP < 1.8s, CLS < 0.05).
• Publishing workflow: content live within 60 seconds of hitting “Publish.”
• Marketing team can launch pages without dev bottlenecks.
• Conversion-critical features (forms, calculators, signing) are fast, secure, and reliable.
• Codebase is modern, modular, and maintainable.

What You Bring:

• 7+ years in web development; 3+ years leading or managing dev teams.
• Deep expertise in WordPress and PHP, including custom plugin/theme work, REST APIs, performance tuning, and security.
• Strong proficiency in modern JavaScript (React/Next.js).
• Familiarity with headless CMS workflows (WordPress API, Sanity, Strapi, or similar).
• Experience deploying and optimizing sites on Vercel, AWS, or Cloudflare.
• Proven success improving Core Web Vitals and SEO outcomes.
• Strong understanding of CDNs, caching layers, build pipelines, and automated testing.
• Comfort working with marketing tech stacks (GTM, GA4, Salesforce, HubSpot, Unbounce, etc.).
• Ability to balance developer velocity with marketing agility.

Preferred:

• Experience with serverless functions (Vercel Edge, AWS Lambda).
• Knowledge of BigQuery, SQL, or Python for analytics integration.
• Experience in legal, medical, or performance marketing industries.
• Background in accessibility (WCAG) and ADA compliance for public-facing sites.

Why TopDog Law Is The Place To Be:

• Join the fastest-growing law firm in the U.S. and be part of a team driven by momentum, innovation, and real impact. 🚀
• Work fully remote from anywhere, supported by a high-performance culture built on speed, accountability, and results. 💻
• Do meaningful work that directly contributes to firm growth, client outcomes, and operational excellence.
• Grow your career quickly with real opportunities for advancement, we promote from within. 🪜
• Thrive in a culture of innovation focused on continuous improvement, collaboration, and high-quality execution.
• Benefit from leadership that invests heavily in people, technology, training, and long-term success. 🖥️
• Earn competitive compensation and strong benefits, including comprehensive medical, dental, vision, life, and protection plans. 💵
• Receive a 4% 401(k) company match, helping you build long-term financial security from day one. 💰
• Access company-paid holidays, two floating holidays, and five paid sick days (with rollover up to 10 days).
• Enjoy generous paid time off:
• • 120 hours in year one
  • 160 hours beginning your second anniversary
  • 200 hours annually starting your fifth anniversary