Director, Web Design and Development

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Job Title: Director, Web Design and Development

Department: Strategic Communication

FLSA Status: Exempt

Reports to: Vice President for Strategic Communications

Work Schedule: 35 hours/week; 12 months/year; remote

Union: N/A

Grade Level: 11

Salary Range: $109,700 - $142,500

Position summary:

The Maryland Institute College of Art (MICA) seeks a Director, Web Design & Development to support the development and execution of high-impact digital and print marketing materials that advance MICA’s strategic enrollment goals while ensuring alignment with the College’s overarching brand. This role will focus on designing and developing assets for recruitment and enrollment communications while also serving as the primary web designer/developer for Strategic Communications.

The ideal candidate is a versatile digital and print designer with a strong foundation in graphic design, web development (HTML, CSS, JavaScript), motion graphics, and UX/UI design. Reporting to the Senior Director of Marketing, this role will collaborate closely with the Creative Director for Brand Management to maintain MICA’s visual identity while creating targeted marketing materials that engage and convert prospective students.

This is a senior-level design role that requires both creative vision and executional agility. The successful candidate will bring technical expertise, a solutions-oriented mindset, and the ability to balance strategic branding with enrollment-driven marketing initiatives.

Essential Duties & Responsibilities:

Enrollment Marketing Design & Production:

• Design and produce print and digital marketing assets for Enrollment Management, including program brochures, infographics, on-campus event materials and environmental graphics, social media content, and video/motion graphics.

• Develop interactive and animated presentations using tools like Figma, PowerPoint, and other prototyping platforms.

• Collaborate with Strategic Communications and Enrollment Management to develop marketing collateral that effectively communicates MICA’s value proposition and academic offerings to prospective students.

Web Design & Development:

• Serve as the primary web designer and developer for Strategic Communications, ensuring MICA’s digital presence is modern, accessible, and aligned with branding.

• Maintain and enhance MICA’s public-facing website using HTML, CSS, JavaScript, and CMS tools (experience with BigTree CMS or LAMP-based environments is a plus).

• Develop landing pages, campaign microsites, and interactive web experiences to support recruitment initiatives.

• Work with internal stakeholders to improve website usability, navigation, and content presentation.

Motion Graphics & Video Production:

• Design motion graphics, animations, and short-form videos to support enrollment marketing campaigns.

• Edit and produce video content for social media, web, and digital advertising.

Collaboration & Brand Alignment:

• Work closely with the Creative Director for Brand Management to ensure consistency in MICA’s visual identity while addressing the unique needs of enrollment marketing.

• Partner with internal teams, including Enrollment Management and Strategic Communications, to develop creative solutions that drive student engagement.

• Manage project timelines and collaborate with vendors, freelancers, and printers as needed.

• Utilize project management tools like Asana to track workflow and deliverables.

Knowledge, Skills, and Abilities:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects), Figma, and PowerPoint.

• Strong skills in HTML, CSS, JavaScript, with experience working in a CMS environment (BigTree CMS or LAMP-based CMS preferred but not required).

• Experience with motion graphics and animation for digital marketing.

• Ability to design and develop interactive presentations and prototypes in Figma and PowerPoint.

• Understanding of UX/UI principles for web and digital experiences.

• Strong organizational skills with the ability to manage multiple projects simultaneously.

• Ability to work collaboratively with stakeholders while also being an independent, proactive problem solver.

• Knowledge of project management tools like Asana is a plus.

Minimum Qualifications:

• Bachelor’s degree in Graphic Design, Digital Media, Web Design, or a related field.

• 5+ years of experience in digital/print design, web development, and motion graphics.

• A strong portfolio showcasing expertise in print and digital design, web development, and motion graphics.

• Experience working in marketing agencies, or in-house creative teams is preferred.

Preferred Qualifications:

• Master’s degree in Design, Digital Media, or related field.

• Experience in higher education marketing and enrollment communications.

• Experience in the arts and entertainment industry.

• Familiarity with BigTree CMS, WordPress, or other LAMP-based CMS platforms.

• Experience using Google Web Designer, HubSpot, or Salesforce.

Conditions of Employment:

• Remote position, with option of onsite work for candidates based in the DMV area. Quarterly visits to campus required for remote employees.

• Satisfactory Background check results

• Some evening and weekend work may be required for key deadlines and events.

Reporting to this position: No direct reports.

Physical demands and work environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Physical Demands: While performing the duties of job, the employee is occasionally required to stand, walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear. The employee must occasionally lift up to 15 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. (may be adjusted depending on position)

• Work environment: While performing the duties of the job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually (minimal, moderate, or high).

•  Required training: Handbook orientation, Anti-Harassment, Hazard Communication, Emergency Plans & Fire Prevention, Personal Protection Equipment. (additional training may be added, SEE: EHS Manager training schedule)

Maryland Institute College of Art is committed to its policy of providing equal opportunity regardless of race, color, creed, national origin, religion, gender, sexual orientation, marital status, age, disability, or veteran status (disabled, Vietnam-era, or otherwise). Furthermore, the College does not tolerate any form of sex discrimination, including sexual harassment or sexual violence. This policy applies to all programs, facilities, and activities provided by Maryland Institute College of Art, including but not limited to admission, educational programs, and employment.

Applicants must apply online for each job in which they are interested. You will not be considered for any job for which you have not specifically applied. We do not accept applications via email, U.S. mail, or fax. Successful candidates for any staff or faculty positions will be subject to a pre-employment background check.

MICA provides reasonable accommodations to applicants with disabilities on a case-by-case basis. If you need a reasonable accommodation for any part of the application and hiring process, please contact Human Resources at 410-225-2363.