The Role
The Director of Visual Presentation will lead creative and strategic visual merchandising across retail locations, balancing creativity with operational execution.
Summary Generated by Built In
We are on the lookout for a Director of Visual Presentation. The perfect candidate will lead the creative and strategic direction of all in-store visual presentation across Buck Mason's existing and new retail locations. This role is responsible for translating the brand’s design and merchandising concepts into compelling, cohesive retail experiences that drive engagement, storytelling, and sales. The ideal candidate is both a creative visionary and a hands-on leader who understands how to balance creativity with operational execution.
Responsibilities:
- Develop and communicate a comprehensive visual merchandising strategy aligned with brand identity and business goals on a seasonal and monthly basis
- Collaborate between design, merchandising, and retail teams to effectively communicate vision from concept through customer experience
- Lead the design and development of effective fixtures and furnishings for new store builds
- Create and maintain visual standards, guidelines, and training materials for retail teams
- Partner cross-functionally with retail, marketing, product, and creative teams to ensure consistency across all touch-points
- Oversee new store openings, remodels, and special retail projects from concept through execution
- Analyze store performance and customer behavior to refine merchandising strategies
- Manage and train a team of visual merchandisers and freelancers
- Conduct regular store visits to ensure visual standards are upheld and identify opportunities for improvement
Required Skills:
- 8+ years of experience in brand guidelines, visual merchandising, new store opening, and team management
- High taste demonstrating storytelling, styling, and spatial design
- Excellent understanding of American vintage and contemporary apparel
- Excellent communicator of brand concept, merchandising ideas, and visual standards
- Background in color and texture theory
- Proven ability to develop and scale visual merchandising programs across multiple locations
- Proven leadership, communication, and organizational skills
- Highly detail-oriented with a strong sense of aesthetics and brand consistency
- Ability to thrive in a fast-paced, entrepreneurial environment
- Willingness to travel as needed
Skills Required
- 8+ years of experience in brand guidelines, visual merchandising, new store opening, and team management
- Excellent understanding of American vintage and contemporary apparel
- Proven ability to develop and scale visual merchandising programs across multiple locations
- Excellent communicator of brand concept, merchandising ideas, and visual standards
- Background in color and texture theory
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The Company
What We Do
Buck Mason is a modern American brand. At the heart of everything we do is the laid back California ethos of easy living, quality, and simplicity. We look to past icons and interpret them with honesty and loyalty. We also look ahead, understanding the modernity of future classics and the responsibility of our place amongst them. We champion anyone striving to be better and are honored when we can be a part of it. We claim simple truths, keep our promises, and truly have our customers’ best interests in mind. We we will never be perfect but know that greatness lies in the search to be so.
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