Director - Visual Design

About Cricut:

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day. 

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

This role is within the UX team at Cricut. The group is responsible for user research, interaction design and visual design of software applications across desktop and mobile platforms. We design intuitive, easy-to-use software that inspires our customers, and helps them design and make unique, personalized projects. 

The team is uniquely positioned – with direct connections to the executive team and CEO - and we collaborate across the organization to ensure hardware, content, materials, and software all work together to deliver awesome experiences. Our UX team members come from varied backgrounds and experience; all of us were drawn to the mission of empowering every person to be creative. 

If you are interested in helping others realize their creativity and enjoy working on consumer-facing hardware / software, Cricut may have the dream job for you! We are looking for top-notch, seasoned UX visual design leaders who have vision, communicate it well and love deep problem solving. Applicants must have a proven track record of driving visual design to create compelling user experiences. This is an opportunity for the right person to have an incredible impact on the look and feel of Cricut’s software across the board. You’ll focus on the design of delightful software experiences that clearly communicate functionality and interactivity, while maintaining and extending Cricut’s brand. You’ll have the opportunity to participate in the entire user-centered UX design process – from concept through execution, incorporating customer feedback throughout the process. Your work will happen in a highly collaborative environment, where you partner with interaction designers, researchers, product managers, software developers, industrial designers, and colleagues from the Marketing and Creative teams.

Responsibilities: 

• Define and drive the visual design vision and strategy for the company’s software experience, ensuring a consistent, innovative, and user-centered design language across all platforms. 
• Manage, mentor, and inspire a growing team of designers, providing clear direction, feedback, and career development opportunities. Cultivate a collaborative and inclusive design culture. · Work closely with creative, brand, marketing, and industrial design teams to evolve the company’s software visual identity. Oversee the creation and maintenance of scalable design systems that can be applied across multiple platforms. 
• Partner with product management, engineering, marketing, and other teams to ensure design solutions align with business goals, technical constraints, and user needs. Lead design discussions and advocate for design excellence. 
• Oversee the design process from concept to execution, ensuring high-quality design work is delivered on time. Provide hands-on design work when necessary and ensure design specifications are implemented accurately. 
• Advocate for user-centered design principles, leveraging user research and data to inform design decisions. Ensure that designs are not only visually stunning but also solve real user problems and enhance the overall user experience. 
• Stay up-to-date with emerging design trends, tools, and technologies. Introduce innovative design techniques and tools to the team that enhance productivity and the quality of output. 
• Effectively communicate design concepts, strategies, and rationale to both internal stakeholders and external partners. Present and defend design decisions to leadership, ensuring alignment with business objectives. 
• Participate in every stage of the user-centered design process – visualize possibilities early in the design process to facilitate communication, create graphics to support user-testable prototypes, and deliver pixel-perfect visual designs that are implementation-ready. · Leverage, extend and maintain the integrity of the Cricut brand in collaboration with our Creative Team (who are responsible for packaging, marketing, etc.) 
• Balance work on several design projects simultaneously, bringing system’s thinking and a clear understanding of relationships between different aspects of the software to ensure visual coherence

• 10+ years of experience in visual design, with at least 3+ years in a leadership role managing design teams in a tech or product-driven environment. 
• A strong, diverse portfolio demonstrating expertise in visual design, with examples of web and mobile product designs, brand work, and design systems. Experience in leading large-scale design projects from concept to completion. 
• Proven ability to lead and inspire cross-functional teams, managing multiple projects simultaneously while maintaining a high standard of design excellence. 
• Ability to think strategically and translate business and user needs into innovative design solutions. Strong understanding of design systems, branding, and user interface design. 
• Excellent collaboration and communication skills, with experience working closely with engineers, product managers, and other stakeholders to bring design vision to life. 
• Strong critical thinking and problem-solving abilities, with a focus on delivering high-impact solutions in a fast-paced environment. 
• Mastery of standard design tools such as Figma, Adobe Creative Suite and a willingness to learn new tools. 
• Excellent visual design skills, including a strong understanding of typography, color theory, composition, and branded experiences. 
• A willingness to jump into design work at multiple stages of development, with a keen eye towards weaving it all together coherently. 
• Keen attention to detail and a passion for simplifying complicated systems. 
• Excellent written and spoken communication; ability to clearly defend design choices with clear rationale. 
• Egoless, with a clear focus on collaboration over individual accolades. 
• Strong organizational, multi-tasking, and time management skills and the ability to work independently. 
• Interest in DIY / crafting experiences and a keen interest in gaining an understanding of and empathy for Cricut’s users. 
• Proven ability to partner with UX designers, UX researchers, software developers and QA to ensure user needs are met and designs are implemented correctly. 
• Experience working in an Agile environment. 
• Bachelor’s degree in graphic design, information design, fine art, or relevant field. Graduate degree is a plus.

We’ve got you covered
At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You'll also get exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented and creative individuals out there.

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A players—people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.
You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.
You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.
You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

Let’s make something amazing—together.

Compensation Range: $155,000-$240,000

What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.