Director of VIP

Who we are

Duelbits is a crypto-native entertainment platform spanning casino and sportsbook.

Built for players who live online and move fast, Duelbits sits at the intersection of crypto culture, gaming, and internet entertainment. We operate globally, partner with top-tier brands and talent, and continuously push to do things differently.

At Duelbits, VIP is not a perk or a support function. It is a core commercial system.

What we are looking for

Duelbits is looking to engage a Director of VIP, on a contractor basis, to own and define the VIP function end-to-end across casino and sportsbook.

This role carries full accountability for VIP portfolio performance, proposition design, long-term value creation, and competitive positioning. It defines how VIP operates at Duelbits, from portfolio economics and player treatment, to onboarding, engagement, marketing visibility, and partnership activation.

The role is always-on and proactive by design. The expectation is to anticipate player behaviour, capitalise on opportunity, and mitigate risk before it materialises.

The VIP function currently consists of 7 people, with 2 further hires planned. The Director of VIP will lead this team and shape it through its next phase of growth.

What you will be doing

VIP Portfolio & Commercial Ownership

• Own the global VIP portfolio with accountability for revenue, retention, LTV, incentive efficiency, and exposure.
• Define and operate the VIP portfolio framework, including segmentation, tiers, benefits, limits, and engagement logic.
• Establish real-time monitoring, alerting, and decision-making processes.
• Make high-impact commercial decisions on incentives, bespoke offers, limits, and player treatment.
• Provide regular performance outlooks and strategic insight to senior leadership.
  

Strategy, Vision & Competitive Advantage

• Define and continuously evolve the VIP vision and strategy across all Duelbits products.
• Maintain a deep, current understanding of competitor VIP propositions and shifting player expectations.
• Ensure the VIP offering is clearly differentiated, defensible, and culturally relevant.
• Balance short-term performance with long-term loyalty, sustainability, and brand status.
  

Always-On Growth, Onboarding & Awareness

• Own VIP onboarding strategy end-to-end, from first touch through long-term engagement.
• Work closely with CRM, product, social, acquisition, streamers, partnerships, and brand contacts to scale the VIP portfolio.
• Ensure VIP propositions, benefits, and experiences are clearly positioned and consistently communicated.
• Oversee VIP social and community presence (including X and Discord) as always-on acquisition, engagement, and signalling channels.
  

Partnerships & Experience Design

• Define the framework for converting partnerships and sponsorships into exclusive, tangible VIP value.
• Approve and prioritise high-impact VIP experiences tied to partners, events, and talent.
• Ensure partner assets are actively deployed to reinforce loyalty, differentiation, and status.
  

Team Leadership & Operating Model

• Lead and develop the existing 7-person VIP function, including portfolio managers, VIP managers, and supporting roles, and onboard 2 planned new hires.
• Define roles, responsibilities, KPIs, and operating workflows.
• Set standards for proactive engagement, responsiveness, and decision-making.
• Establish a culture of ownership, accountability, and commercial thinking.
  

Data, Systems & Governance

• Define VIP KPIs, reporting cadence, and decision frameworks.
• Ensure strong collaboration with data, CRM, and product teams.
• Establish clear governance around incentives, risk, exposure, and player treatment.
• Continuously improve tooling, processes, and automation to support scale and efficiency.

What you bring

The following capabilities are imperative for this role:

• 5+ years' experience in VIP leadership, portfolio management, or high-value customer roles within iGaming.
• Proven ownership of high-value portfolios with direct commercial accountability.
• Strong analytical and strategic capability, with confidence making decisions under uncertainty.
• Experience building and leading teams and defining operating models.
• Deep understanding of competitive VIP landscapes and high-value player behaviour.
• Comfortable operating in an always-on, high-responsibility environment.

What we offer

• Competitive contractor fees with performance-linked incentives.
• Remote-first, international contracting arrangement.
• High autonomy with direct influence on business performance.
• Ownership of one of Duelbits’ most valuable growth systems, with leadership of a 9-person team.