Be Part of What's Next
Help shape the future of premium video storytelling at one of the world’s leading media companies. As Director, Video Platform Strategy, you’ll drive audience growth across Hearst Magazines’ YouTube portfolio, transforming insights into action and helping our iconic brands reach and engage millions of viewers in new and meaningful ways.
About Hearst Magazines (Why Us?)
Hearst Magazines is one of the world’s largest publishers, with a portfolio of 30 brands that reach audiences across print, digital, social, video, and emerging platforms. From trusted journalism and service content to entertainment and lifestyle experiences, our brands connect with consumers in meaningful ways every day. We are committed to innovation, collaboration, and creating content that informs, inspires, and engages audiences wherever they are.
Key Responsibilities (What You Are Doing)
- Develop and lead YouTube growth strategies across select Hearst Magazines brands, driving audience expansion, engagement, and subscriber growth.
- Oversee optimization of video metadata, including titles, descriptions, tags, and publishing strategies to maximize discoverability and performance.
- Direct thumbnail strategy and creative best practices, leveraging audience insights and testing to improve click-through rates.
- Partner closely with editorial, video, social, and analytics teams to align content strategies with audience growth opportunities.
- Analyze channel performance, audience behavior, and competitive trends to inform recommendations and strategic decision-making.
- Establish and manage testing frameworks that continuously improve content performance, retention, and discoverability.
- Monitor YouTube platform developments, algorithm updates, and industry trends, translating insights into actionable strategies.
- Define, track, and report on key performance indicators including subscriber growth, watch time, engagement, and overall channel health.
Qualifications (What We’re Looking For)
- 7+ years of experience in digital video, audience development, platform strategy, or a related field with a strong focus on YouTube, or equivalent experience.
- Demonstrated success growing YouTube channels and improving audience and performance metrics at scale.
- Deep expertise in YouTube SEO, metadata optimization, audience development, and thumbnail strategy.
- Strong analytical skills with experience leveraging YouTube Analytics and other performance measurement tools to drive decision-making.
- Proven ability to lead cross-functional initiatives and influence stakeholders across editorial, creative, and business teams.
- Skilled at balancing creative judgment with data-driven insights to achieve measurable outcomes.
- Excellent communication, presentation, and relationship-building skills.
- Experience developing testing frameworks and using experimentation to optimize content performance.
- Passion for digital media, audience behavior, and emerging platform opportunities.
- Based in New York, NY, with participation in Hearst Magazines’ hybrid work model as required.
Benefits (What We Offer)
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
The base salary range for this role is $147,015–$167,698. This role is also eligible for bonus and/or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.
Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Skills Required
- 7+ years of experience in digital video, audience development, platform strategy, or related field with a strong focus on YouTube
- Demonstrated success growing YouTube channels and improving audience and performance metrics at scale
- Deep expertise in YouTube SEO, metadata optimization, audience development, and thumbnail strategy
- Strong analytical skills with experience leveraging YouTube Analytics and other performance measurement tools
- Proven ability to lead cross-functional initiatives and influence stakeholders across editorial, creative, and business teams
- Skilled at balancing creative judgment with data-driven insights to achieve measurable outcomes
- Excellent communication, presentation, and relationship-building skills
- Experience developing testing frameworks and using experimentation to optimize content performance
- Passion for digital media, audience behavior, and emerging platform opportunities
- Based in New York, NY and able to participate in Hearst Magazines' hybrid work model as required
Hearst Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
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Retirement Support — Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
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Leave & Time Off Breadth — Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.
Hearst Insights
What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
