foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
Job DescriptionThe Director User Retention will lead user growth and engagement strategies across 16 countries and three brands, focusing on expanding and retaining our active user base. This role is key to developing our new verticals offerings to drive user retention and increased engagement. You will lead a team of 15+ managers and individual contributors, all dedicated to optimizing and growing our user ecosystem effectively.
Main responsibilities:
- Own User Retention and Engagement: You set the strategic direction for the retention and New verticals team and drive initiatives to support the positive development of the key user retention and engagement metrics across our offerings;
- Optimize Retention ROI: Continuously refine user lifecycle communications and investments, encouraging users to adopt and retain high-value behaviours through communication triggers, discounts, and coupons at always-improving ROIs;
- Accelerate New Vertical Adoption: Collaborate with Quick Commerce business counterparts to set the strategy for accelerating Quick Commerce adoption and retention. You will drive the efficient and effective use of the Quick Commerce vertical’s marketing budget:
- Enhance Segmentation, Targeting, and Experimentation: Continuously improve user segmentation, enhance targeting, and lead the design and execution of experiments to boost customer retention and engagement, working closely with Product and data teams to support your objectives;
- Drive Cross-Functional Collaboration and Alignment: Partner effectively with Product, Data, Marketing, and our local + central teams to pressure-test our retention strategy and deliver on the right growth initiatives.
- Minimum 12 years in relevant fields, with 5+ years in B2C tech (growth or marketing) and roles like management consulting, investment banking, or strategy in high-growth environments; Quick Commerce experience in customer adoption/retention is a plus;
- Proven ability to lead large teams (10+ people) and foster professional growth at all levels;
- Strong interpersonal skills with a track record of influencing senior leadership and aligning cross-functional teams;
- Skilled in data-driven decision-making and comfortable working in ambiguous, dynamic market conditions;
- Familiarity with CRM and marketing automation tools, such as Braze or HubSpot, is a plus.
Skills Required
- Minimum 12 years of experience in relevant fields
- At least 5 years of experience in B2C technology, growth, or marketing
- Experience in management consulting, investment banking, or strategy roles in high-growth environments
- Experience leading teams of 10 or more people
- Strong interpersonal skills and ability to influence senior leadership and align cross-functional teams
- Data-driven decision-making skills and comfort working in ambiguous, dynamic markets
- Familiarity with CRM and marketing automation tools such as Braze or HubSpot
- Quick Commerce experience in customer adoption or retention
Delivery Hero Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Delivery Hero and has not been reviewed or approved by Delivery Hero.
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Wellbeing & Lifestyle Benefits — Wellbeing and everyday support include on-site gym access in Berlin, discounted sports memberships, commuter help, and food vouchers, with hybrid flexibility enhancing day-to-day experience. Feedback suggests these lifestyle perks meaningfully bolster the total package for many corporate roles.
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Healthcare Strength — Mental health and preventive care are emphasized through an Employee Assistance Program, a Headspace subscription, and on-campus health check-ups, with guidance for navigating healthcare in Germany. Some locations also highlight private health insurance, adding depth to the health offering.
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Equity Value & Accessibility — Ownership programs feature an employee stock purchase plan with a matching component, and equity is common across corporate roles. Feedback suggests this accessible equity can be a notable part of total compensation in key hubs.
Delivery Hero Insights
What We Do
As the world’s leading local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in over 70+ countries worldwide, powered by tech but driven by people. As one of Europe’s largest tech platforms, we enable ambitious talent to deliver solutions that create impact within our ecosystem. We move fast, take action and adapt. No matter where you’re from or what you believe in, we build, we deliver, we lead. We are Delivery Hero
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