Director, US HCP Marketing Lead

Job Description

Director, US HCP Marketing Lead

Location: Boston, MA (3 days onsite, 2 days remote weekly)

Vertex operates at the forefront of scientific innovation and has successfully developed and commercialized multiple breakthrough medicines for Cystic Fibrosis (CF) as well as Casgevy, a new gene therapy for sickle cell disease and beta-thalassemia.  Vertex has more than a dozen ongoing pipeline programs focused on the underlying mechanisms of other serious diseases including programs in Pain, APOL-1 mediated kidney disease (AMKD), IgAN, and Type 1 diabetes, among others.

We are seeking talented leaders to join our US Diabetes and Pove/Kidney Business Units to support our aspirations of bringing multiple potentially transformative therapies to people living with Type 1 Diabetes and Kidney Diseases. There are two separate Director US HCP Marketing launch lead roles based out of Boston, MA, HQ in the Seaport District. The HCP Marketing lead role is responsible for helping shape the overall US brand strategy, and developing and executing against the HCP promotional marketing strategy and tactics to support the launch in one of our new disease areas. The Director will act as the lead and be responsible for the HCP promotional activities both through personal and non-personal channels. The successful candidate will have an ability to thrive in an environment of rapid change, demonstrate strong communication, work effectively within cross-functional teams, and have a problem-solving and analytical mindset.  This role will have direct reports, and report to the respective BU Head of Marketing.

Key Responsibilities:

• Leverages primary and secondary research to develop clear, actionable insights that accurately inform the key drivers and barriers

• Works cross functionally to ensure an integrated brand strategy that includes market access, field leadership, medical affairs, and communications

• Ensures that the brand strategy is translated with an effective tactical plan for HCPs, treatment centers, and care teams

• Engages with the HCP community to understand community challenges and opportunities, gleam critical insights, and influence perceptions

• Collaborates with internal Legal, Medical, and Regulatory partners to deliver a compelling, effective brand campaign for the target HCPs and related care teams

• Works with external agencies to execute promotional strategy and tactics through personal and non-personal channels, while ensuring external partners remain on-time and on-budget

• Collaborates with field leadership and team members to obtain input on launch strategies and tactics; ensures relevant launch KPIs are established, monitored, and optimized

• Leads a team to deliver tactics against the multiple audiences described above

Qualifications

• Typically requires a Bachelor’s degree and a minimum of 10 years marketing, consulting or agency experience in healthcare/biopharmaceuticals, and 3+ years of supervisory/management experience, or an equivalent combination of experience and education

• Experience developing communications/tactics in U.S. or global marketing is required

• Specialty product launch experience is preferred in Cell and Genetic therapy, Kidney and/or T1 Diabetes markets

• Launching in competitive markets

• An entrepreneurial and innovative spirit, with an ability to develop creative solutions to complex problems

• A solid compliance mindset and demonstrated integrity on the job

• Strong written communication skills, presentation delivery, and interpersonal skills to be effective in a team environment

#LI-KM3

Flex Designation:

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [email protected]