The Director of US eCommerce is a key player on the digital commerce leadership team. This position defines the regional strategy for US eCommerce operations and creates a world-class digital shopping experience. Provides the overall direction and leadership within the team and creates a culture that inspires high contribution, performance, and quality. Additionally, the role will foster cross functional relationships with the following global teams: Technology & Site Operations, Product Management, Brand Marketing, Social & Content teams. Alongside leadership, will evaluate the company’s current and future eCommerce needs and develop and build the appropriate team.
Essential Functions and Key Responsibilities:
- Responsible for sales in the US eCommerce channel, owning P&L, and ensuring that annual AOP targets are achieved. Measure performance, working closely to identify KPI’s, success metrics, and areas for growth.
- Lead, inspire, develop, and manage a group of high-functioning, highly creative individuals to perform at the highest level and support world-class brands. Ensure organizational efficiency through collaboration, training, and development of the internal teams.
- Lead the eCommerce team to set the overall region strategy and ensure it is aligned with global initiatives and priorities.
- Define and own shared metrics across groups. Establish strong relationships among cross-functional groups to deliver on these shared team goals.
- Own the strategy and execution of full-funnel marketing campaigns across paid media, SEO, email, SMS, and affiliate channels.
- Develop and optimize CRM programs to drive customer retention and lifetime value, including welcome, win-back, and loyalty journeys.
- Leverage data and analytics to segment audiences, personalize messaging, and improve conversion rates.
- Partner with data analytics team to understand channel opportunities and consumer feedback to drive revenue and evolve the consumer experience.
- Work with internal teams to develop merchandise vision and strategy for our consumer facing products balancing business needs and capabilities
- Work with digital product teams to establish and execute an effective, prioritized roadmap to deliver on key revenue driving initiatives.
- Increase our understanding through analysis of what our core customers want and do on a daily, weekly, and monthly basis.
- Collaborate with key global regional eCommerce teams to develop and implement executional plans and aligned strategies.
- Partner with cross-functional teams including other eCommerce, and Wholesale, as well as new distribution channels to engage our customers in new ways with the ultimate goal of growing revenue.
- Bring a true user-centered approach through the entire consumer database architecture
- Maintain and oversee specific relationships with external partners to evolve and develop additional consumer reach.
- Performs other responsibilities as required
Knowledge and Skills Requirements:
- A sincere and contagious passion for building the TaylorMade brand and an undeniable representative of our brand mission, vision and values
- Excellent strategic planning skills and significant P&L exposure
- Dynamic and inspirational leader with a demonstrated record of impacting businesses to achieve growth
- Creative, inspirational, assertive, self-motivated and action orientated, with a confident and strong professional presentation. Leads others past their comfort zone(s) and capable of creating a high sense of urgency when needed.
- Shows visionary thinking and demonstrates expert knowledge to solve complex, organization-wide or external facing issues
- Strong relationship and influencing skills. This role is an impactful change agent, creating collaborative discussions and environments
- Track record of hiring, leading and developing high-performance teams to exceed expectations and rise to new levels of excellence
- Strong communication skills and the ability to effectively present to senior leadership
- Strong organizational and project management skills
- Attention to detail without getting stuck in or derailed by the details
- Exceptional organizational and prioritization skills and proven ability to manage successful projects and on-time and on-budget
- Highly passionate, problem solver with strong creative and analytical skills
- Ability to be flexible and work within a fast paced, ever-changing environment
- Proficient in Microsoft Suite (Word, Excel, Outlook, PowerPoint)
Education, Work Experience, and Professional Certifications:
- Bachelor’s degree in Marketing, Business or Digital field
- 10+ years of relevant eCommerce experience, with demonstrated experience in evolution
- Proven leader with experience developing and managing a team
- Experience managing P&L for an eCommerce business
Work Environment / Physical Requirements:
- Normal office conditions with consistent computer usage
- Occasional domestic travel required
- Ability to work extended hours as necessary
- Light physical effort equal to frequent lifting or moving of lightweight materials
TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $180,000 - $200,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.
#LI-onsite
#LI-AP1
TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
Top Skills
What We Do
Overview:
Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golf equipment, golf balls and accessories. TaylorMade has a history of innovative industry-leading products such as the newly launched Stealth family headlined by the 60-layer Carbon Twist Face Stealth Carbonwood Driver. TaylorMade's technological advancements touch all sectors of the golf industry with products like P Series irons, Milled Grind 3 wedges, TP5/TP5X golf balls and Spider putters. A major force across the world's professional tours, TaylorMade has an unrivaled athlete portfolio that includes Tiger Woods, Dustin Johnson, Rory McIlroy, Collin Morikawa, Tommy Fleetwood, Rickie Fowler, Matthew Wolff, Harry Higgs, SH Park, Charley Hull, Maria Fassi and Sierra Brooks.
History:
In the spring of 1979 a golf equipment salesman named Gary Adams took out a $24,000 loan on his home and founded the TaylorMade Golf Company. He rented a 6,000 square-foot building that at one time housed a television assembly plant. Counting him, there were three employees and a single, innovative product: a 12-degree driver cast of stainless steel. This new metalwood looked and sounded different from a wooden wood, and most important, it performed differently. The clubhead's perimeter-weighting offered greater forgiveness on mis-hits, while the lower center of gravity made it easier to launch the ball in the air. Adams, the son of a golf professional, was adamant that TaylorMade clubs maintain ties to what true golfers perceived an authentic golf club should look and feel like. They were committed to combining innovation with authenticity, to always be passionate about the game, and pledged to be competitive - to work hard to establish itself and grow. These four tenets would take them far.
Since the creation of the first metalwood in 1979, the TaylorMade Golf Company has established a legacy of breaking from tradition to reach new thresholds of performance.
