Director, US Comirnaty Adult External Engagement Lead

Posted 8 Days Ago
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Collegeville, PA
Hybrid
149K-249K Annually
7+ Years Experience
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
We’re in relentless pursuit of breakthroughs that change patients’ lives.
The Role
Lead all US Adult Comirnaty peer to peer marketing initiatives, develop strategic engagements with external stakeholders, collaborate with cross-functional teams, and manage budget oversight for HCP brand strategy.
Summary Generated by Built In

ROLE SUMMARY
Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other - you can prevent sickness and disease. This is at the heart of what drives us every day and it brings us great #Joy. It is a remarkable time to be part of Pfizer's US Vaccines business as it expands on its mission of preventing disease and improving public health.
Join the team that contributed to ending the COVID-19 pandemic. It's a testament to our collective innovation, dedication, and agility to contribute to humanity. Our efforts not only brought hope and healing to millions but also forged a path for a safer future. Now, we're embarking on the mission to build the COVID-19 immunization market post-pandemic as we remain vigilant against the mutating virus. Come and craft a legacy of enduring impact as we shape a healthier world.
It's a fast-paced, collaborative environment that requires an experienced leader who has worked in competitive markets and can work effectively across cross-functional partners. As the work evolves, priorities change, and needs arise, the individual may need to flex across several content areas to support/drive the work.
ROLE RESPONSIBILITIES
The US Comirnaty Adult External Engagement Lead will operate in an exciting, fast-paced, and dynamic environment leading all US Adult Comirnaty peer to peer marketing initiatives which remain imperative to deliver key information and education to HCPs. This individual should have experience in creating tailored ways of engaging with external stakeholders and demonstrate the ability to move fast in response to what is happening in the marketplace.
Responsibilities:

  • Lead Adult Comirnaty peer to peer commercial planning and strategy
  • Development of end-to-end congress, webinars, social/digital engagements, often in collaboration with Vx portfolio
  • Develop strategic P2P presence and engagement based on metric/analytics evaluation and customer and channel insights
  • Lead competitive strategy for COMIRNATY including insight sharing, and collaborating with global CI colleagues and colleagues across the COMIRNATY Adult team for insights
  • Collaborate with Brand Strategy HCP lead and Omnichannel team to iterate on burden of disease and clinical messaging
  • Lead commercial KOL engagements such as ad boards and speaker panels
  • Evolve US Comirnaty speaker bureau and serve as point for speaker training and programs
  • Coach brand manager who supports external engagement execution, including congresses and speaker decks
  • Work seamlessly across cross functional team members including (but not limited to) HCP omnichannel team, Vx portfolio, global, medical, legal, and HEOR
  • Support annual operating and tactical plan development process, focused on HCP strategy and activation
  • Manage P2P agency and be responsible for all strategy, tactical planning, and budget oversight
  • Collaborate with Operations Director to manage overall HCP brand strategy budget


QUALIFICATIONS
BASIC QUALIFICATIONS

  • BA or BS required
  • 10+ years of commercial experience
  • Strong familiarity with US healthcare landscape including HCP's, medical groups/integrated delivery networks, payers, and consumers
  • Candidate demonstrates a breadth of diverse leadership experiences and capabilities including agile way of working, solution oriented, the ability to influence and collaborate with peers and create business impact
  • Demonstrated strategic thinking, analytical and project management skills
  • Innovative thinker who is excited by "pioneering" initiatives that may not have precedent
  • Strong oral and written communication skills
  • Ability to engage and influence team members, even without direct reporting relationships
  • Uphold Pfizer's Core Values of Excellence, Equity, Courage and Joy, while contributing to a positive and collaborative team cultures


PREFERRED QUALIFICATIONS

  • Advanced degree
  • Prior Vaccines experience
  • Prior congress planning experience
  • Champion innovation, seek learnings from other brands and other industries to innovate and enhance plans
  • Agile mindset; Track record of pushing boundaries and not accepting status quo


Other Job Details:

  • Last day to apply: September 18, 2024


The annual base salary for this position ranges from $149,200.00 to $248,600.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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