At FIGS, we’re on a mission to celebrate, empower, and serve those who serve others — and we’re bringing that mission to more healthcare professionals around the world. As we expand our global presence, we’re looking for a strategic and purpose-driven General Manager to lead our growth in the United Kingdom.
You’ll be responsible for driving the overall business strategy, growing brand awareness, and ensuring FIGS shows up in a way that’s locally relevant and globally aligned. You'll serve as the voice of the UK customer across the organization and partner closely with teams across Marketing, Product, Digital, Retail, and Community to ensure we’re delivering an experience that meets the needs of healthcare professionals across the country.
This is a big role with big impact — ideal for a builder who thrives on ownership, has deep experience in the UK market, and is excited to bring the FIGS brand to life in meaningful, measurable ways.
What You’ll Do:Drive Market Strategy- Drive the UK business strategy in alignment with global goals — identifying white space, deepening market penetration, and growing brand presence.
- Partner with the SVP, GM, International and cross-functional teams to shape market positioning, long-term growth plans, and commercial strategy.
- Guide brand and sales performance across the UK market — including Community, TEAMS (B2B), and future retail channels.
- Provide strategic input to ecommerce, digital, and marketing teams to ensure local insights inform global execution.
- Use market data and local trends to inform decisions around product assortment, pricing structure, promotions, inventory planning, and partnership opportunities (e.g., hospitals, brand partners, retail locations).
- Serve as the guardian of FIGS' brand in UK— ensuring we show up with cultural relevance, consistency, and care.
- Lead local brand efforts and storytelling to drive awareness and affinity — partnering with Brand and Creative teams to localize campaigns.
- Build relationships with healthcare institutions, community leaders, influencers, and local partners to drive awareness and affinity.
- Oversee physical retail experiences and pop-ups in the region, ensuring alignment with FIGS’ brand and customer expectations.
- Monitor and report on business performance, customer insights, and competitive trends.
- Influence cross-border alignment on systems, logistics, and fulfillment to ensure an exceptional customer experience.
- Inform decisions on regional partners, vendors, and operational needs as we scale.
- 10+ years of experience in brand, marketing, or business leadership roles — ideally within a DTC or omnichannel brand with international reach.
- Deep knowledge of the UK market and healthcare landscape, including consumer behavior and regional nuance.
- Proven experience driving brand and sales strategy, with a track record of execution across omnichannel environments.
- Strong analytical and communication skills, with experience reporting on business performance and shaping strategy.
- People-first leadership style with experience managing and developing teams.
- Passion for healthcare, purpose-driven brands, and building something that matters.
- Bonus: Experience with global brands, influencer/community marketing or retail execution
A little bit about us…
FIGS, Inc. is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We redefine what scrubs are by creating technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price. With the largest DTC platform in healthcare apparel, we sell our products to a rapidly growing community of loyal customers. Through these customer relationships, FIGS has built a community and lifestyle around a profession, revolutionizing the large and fragmented healthcare apparel market and becoming the industry’s category-defining healthcare apparel and lifestyle brand.
Our Threads for Threads initiative is integral to our mission to improve the lives of healthcare professionals on a global scale. Founded alongside FIGS in 2013, Threads for Threads donates scrubs to healthcare professionals working in resource-poor countries around the world.
FIGS considers all Qualified Applicants, including those with Criminal Histories (e.g., arrests or conviction records), for Employment in accordance with applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
For information about how we process information in connection with your application, view our Employee & Applicant Privacy Policy linked in the footer below.
What We Do
FIGS is dedicated to improving the lives of healthcare professionals by creating innovative, comfortable and functional medical apparel. We are committed to helping this growing, global community of professionals, whom we refer to as Awesome Humans, look, feel and perform at their best - 24/7, 365 days a year. FIGS is the first digitally native, direct-to-consumer company in the industry and has revolutionized the scrubs market. Giving back is ingrained into everything we do. Through our Threads for Threads initiative, we’ve donated hundreds of thousands of scrubs to healthcare providers in need around the world as well as contributed financially to healthcare providers and the organizations that serve them.
Why Work With Us
We are a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. Our team is filled with dreamers, do-ers and team players who integrate innovation, positivity and purpose into everything we do.
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