Director of Training Products

Director of Training Products

Employment Status: Full-Time, Benefits Eligible

Location: On-Site at NEW Gymreapers’ HQ in Nampa, ID (20 mins outside of Boise, ID)

Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs)

Reports To:  CEO

Position Overview:

Gymreapers is building a world-class digital training ecosystem — subscription workouts, training apps, specialized 8–12 week programs, and premium ebooks that mirror the quality of our gear and community.

We are looking for a Director of Training Products to build and lead Gymreapers programming from the ground up.

This is a hybrid role combining:

• Product leadership
  Training methodology
  Content strategy
• Team building
• Digital subscription + eCommerce knowledge

You will own the vision, creation, launch, and scaling of all Gymreapers training products. This includes daily programming, long-form training cycles, ebooks, coaching integrations, and digital platform development.

About Gymreapers:

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.

We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Our Core Values:

• Grow or Die
• Customer Obsession
• Extreme Ownership
• Nothing is Given // Everything is Earned
• Be Humble
• 1% Better Everyday
• Live with Integrity
• Sacrifice

Key Responsibilities:

• Build the long-term roadmap for Gymreapers TRAIN (subscriptions, ebooks, app features, content cadence).
• Define the training philosophy and periodization standards across all programs.
• Develop the brand identity, naming systems, product tiers, and ecosystem structure.

• Architect the subscription product (daily workouts, seasonal cycles, scaling levels, benchmarks).
  Oversee the creation of 8–12 week specialization programs and premium ebooks.
• Ensure all programs meet elite training standards while being accessible to broad fitness levels.
• Introduce testing frameworks, athlete pathways, and progression systems.
  3. Content Leadership

• Manage and direct a team of coaches, writers, and creators across strength, hypertrophy, hybrid/conditioning, combat sports, and strongman.
• Edit and approve all training content for accuracy, clarity, and brand alignment.
• Work with design and creative teams to deliver visually premium training assets.

• Partner with internal and external developers to build the Gymreapers portal/app.
• Own functional requirements, feature prioritization, QA, and performance metrics.
• Integrate TRAIN with Shopify, Klaviyo, and membership systems.

• Collaborate with Growth, Creative, and Athlete teams to launch new programs.
  Define positioning, messaging, pricing, bundling, and promotional strategy.
• Build a creator/athlete training ecosystem tied to Gymreapers gear and content.
  6. Team Building & Leadership

• Hire, manage, and mentor coaches, editorial staff, and creators.
• Build workflows for content creation, edit cycles, production, and release cadence.
• Set OKRs, quality standards, and reporting structure for the entire division.

• Subscription retention
• Program completion rates
• User satisfaction
• Revenue growth
• Content performance
• Continuously improve programming, UX, and product-market fit.

WHAT SUCCESS LOOKS LIKE (12–18 MONTHS)

• Gymreapers subscription/ebooks launched and scaling with high retention.
• A library of 12–20 premium programs/ebooks produced and monetized.
• A seamless customer training portal is live and integrated with Gymreapers.com. 
• A stable, high-performing team of coaches and creators is in place.
• Division becomes a standalone revenue engine inside Gymreapers, on track for 7–8 figures.
• Gymreapers culture and brand ethos fully infused into the training product experience.

Required Experience

• 5+ years building training programs at scale: strength, conditioning, bodybuilding, hybrid, or S&C.
• 3+ years leading digital training products, online coaching, or content platforms.
• Deep understanding of periodization, program design, biomechanics, and scalability.
• Demonstrated ability to manage a multidisciplinary team (coaches, editors, designers, videographers).
• Proven ability to ship digital products (courses, apps, programs, paid communities).
• Strong operational instincts and project management skills.Familiarity with Shopify, Klaviyo, and/or mobile training apps (Trainerize, TrainHeroic, TrueCoach, BTWB, etc.).
• Excellent writing and communication skills.

Bonus: 

• Experience building a subscription training product or fitness app.
• On-camera coaching or ability to host educational content.
• Strong network in strength, bodybuilding, HYROX/DEKA, CrossFit, or combat sports.
• Certification(s): CSCS, USAW, NASM-PES, OPEX, or similar.

Benefits/Perks:

• Competitive Pay
• Company paid holidays
• Paid Time Off (PTO)
• Gymreapers on-site gym!
• Newly renovated HQ!
• 401(k) with up to a 4% employer match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% Employee Discount 
• 100% Employer Paid: Medical, Dental and Vision
• 100% Employer Paid Short-term and Long-term disability - Life Insurance for both employee and spouse/dependents
• Health Savings Account (HSA) employee option

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.