About the Gwinnett Stripers:
The Gwinnett Stripers, Triple-A affiliate of the Atlanta Braves, deliver high-caliber baseball and vibrant game-day experiences at Gwinnett Field. Known for developing Major League talent and engaging the community, the Stripers create a dynamic and welcoming environment for fans. As part of Diamond Baseball Holdings (DBH), the Stripers are supported by a network of clubs focused on innovation, collaboration, and long-term success. DBH provides employees with opportunities for professional growth, development, and career advancement within a supportive and team-oriented environment.
About Diamond Baseball Holdings:
Diamond Baseball Holdings (DBH) is a one-of-a-kind sports and entertainment company that owns and operates an unmatched roster of Minor League Baseball clubs and premier venues in North America. We bring together baseball, must-see special events and community-driven experiences to create unforgettable moments for millions of fans each year. Across our stadiums and clubs, we're redefining what an amazing night out can be, from memorable outings built around America's pastime to immersive exhibition-style sporting events, innovative promotions, legendary concerts, cultural festivals, family entertainment and other unique experiences that bring people together.
With nearly 50 clubs and venues across the United States and Canada, DBH is home to some of the most beloved brands in MiLB, offering unique opportunities to build a career in sports, entertainment, hospitality and live events. Through our partnership with Major League Baseball, we help shape sponsorship, licensing and commercial opportunities that extend across all 120 MiLB markets, giving our teams the chance to make an impact on both a national and local level.
Whether you're joining one of our clubs or our back-office team, you'll be part of an organization that values creativity, collaboration and a shared commitment to delivering exceptional fan experiences while making a meaningful impact in the communities we serve.
Position Overview:
The Gwinnett Stripers are seeking a highly motivated, well-organized, results-oriented sales professional that will be instrumental in building the ticketing strategy from the ground up and creating the foundation to surpass short-term and long-term ticket revenue goals, attendance goals and retention goals. The Director, Ticket Sales will report to and collaborate with the General Manager and Regional Director, Ticketing.
Essential Duties and Responsibilities:
- Identify, recruit, hire, train and lead a sales team to build a dynamic sales environment that will exceed the sales goals of the organization
- Actively sell and maintain a healthy book of ticket sales business
- Assist in developing, implementing, and executing the short-term and long-term ticket sales strategies of the organization
- Evaluate the daily activities of the sales team and provide regular feedback, training, coaching and leadership during weekly reviews
- Provide guidance on the sales process with every team member, including assistance with prospecting, qualifying potential clients, presenting solutions and hosting consistent meetings with everyone on a regular basis
- Regularly measure the effectiveness of the organization’s various sales campaigns and offerings and provide recommendations for further improvement
- Cultivate strong relationships within the community that will encourage tickets sales and build a sales pipeline
- Utilize feedback from clients to develop additional benefits, address concerns, improve communicates and better the ticket offerings moving forward
- Represent the organization in the community at various events and work to identify new key community relationships and partnership that will assist in growing the organization
- Actively remain aware of trends and developments within our league and industry and provide ideas and insights to improve our ticket sales portfolio
- Other duties as assigned
Minimum Qualifications:
- Bachelor's degree in business, Marketing, Sport Management, or a related field
- 4+ years of experience in ticket or other B2B and B2C sales
- 6+ year of sales leadership experience
- Experience with Ticketmaster preferred
- Sales minded, leadership professional
- Proven ability to build, develop and retain a staff
- Team above self-mentality
- High personal accountability
- Strong time management and organizational skills
- Desire to cultivate strong relationships within and outside of the organization
- Ability to be creative, take calculated risks and strive to better the standing of the organization
- Ability to communicate articulately and confidently, both verbally and in writing, with individuals at every level
- Ability to work effectively in a high-pressure environment while prioritizing and leading multiple tasks/projects at the same time
- Ability to work flexible hours including evenings, weekends, and holidays
Skills Required
- Bachelor's degree in Business, Marketing, Sport Management, or related field
- 4+ years of experience in ticket or other B2B and B2C sales
- 6+ years of sales leadership experience
- Experience with Tickets.com
- Proven ability to build, develop, and retain a sales staff
- Sales-minded, leadership professional
- Strong time management and organizational skills
- Ability to communicate articulately and confidently, both verbally and in writing, with individuals at every level
- Ability to work effectively in a high-pressure environment while prioritizing and leading multiple tasks/projects
- Ability to work flexible hours including evenings, weekends, and holidays
- Desire to cultivate strong relationships within and outside the organization
- Ability to be creative and take calculated risks to improve the organization
- Team-above-self mentality
- High personal accountability
What We Do
Diamond Baseball Holdings (DBH) is a leading American sports ownership and management group that owns and operates a growing portfolio of Minor League Baseball teams across the United States. The company focuses on elevating fan experiences, modernizing stadium operations, and strengthening local community engagement through professional management, innovation, and investment, aiming to preserve the national pastime while driving the future of the sport.
