Director, Ticket Operations

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

NASCAR seeks a talented professional to join in the position of Director, Ticket Operations, based in our Daytona Beach, Florida office.

The Director, Ticket Operations, leads ticket operations and sets the expectations and delivery for providing first-class customer service.   
 
The position will focus on achieving successful planning and strategy of all track ticket operations.  This role oversees the entire ticket operations to ensure that from the purchase process to the event weekend, customers are experiencing a first-class guest experience in all of our locations. 
 

Duties include but are not limited to:

• Development & implementation of efficiency opportunities within the Ticket Operations Departments
• Development of all corporate initiatives, including: Digital Ticketing and TicketMaster efficiency opportunities (Event Builds / System Access / New / Controls) and continued development & expansion of an online buying experience.
• Oversight of the process all EBMS & Comp Ticket accounts
• Oversight of all Event weekend Ticket Operations: Staffing / Will Call Operations / Nightly Reconciliation / Final Event Report
• Assist in the distribution of all pertinent policy communications & updates
• Participate in the development of an enterprise-wide secondary marketing Strategy
• Continue to work with the Sales Academy & consumer marketing groups to identify new revenue streams and fan segments.
• Maintain ticketing calendar to ensure renewal and on-sale timeline are communicated and completed on time.
• Oversee product training for Sales Center & Academy
• Work with centralized admissions & data strategy on pricing strategies & execution
• Design, implement and execute the overall ticket operations plan
• Work with the Sales Academy team to drive an overall increase in ticket sales revenue, ticket sales, suite sales, tailgating and other such programs
• Manage the ticket operations staff on a day-to-day basis to ensure that all ticket responsibilities are fulfilled
• Assist in the management of the ticket operations department budget
• Work with colleagues within the regions and from other departments within the organization to ensure that all possible revenue and efficiency opportunities are achieved
• Assist in the strategic planning of long‐term ticket sales programs and initiatives
• Remain aware of trends in the industry and marketplace
• Develop a research plan to measure and monitor ticket buyer opinions
• Ensure a high level of customer service at all races and events
• Directly supervises assigned staff
• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws, including but not limited to interviewing, hiring, and training employees; planning, assigning, and directing work; coaching and resolving issues and concerns

Required skills/experience:

• Bachelor’s degree in Business, Sport Management, Marketing, or related field preferred; or equivalent combination of education and experience
• Minimum 5 years of experience in the sports and entertainment industry
• Proven ability to lead teams in a fast-paced, revenue-driven environment
• Strong operational knowledge of ticketing systems such as Ticketmaster, Tickets.com, and/or ProVenue
• Effective leadership and interpersonal skills, with the ability to engage professionally across all levels
• Demonstrated ability to manage budgets and present information clearly to stakeholders
• High attention to detail, accuracy, and problem-solving capabilities
• Customer service-oriented, with a commitment to client engagement at every level
• Proficient in Microsoft Office (Excel, Word, Outlook) and internet-based ticketing applications
• Previous experience with CRM platforms required
• Self-motivated and able to multitask effectively
• Flexibility to work evenings, weekends, and holidays as needed
• Appreciation for racing and the fan experience is a plus

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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