Director, Technology Strategy

Posted 5 Hours Ago
Be an Early Applicant
2 Locations
In-Office or Remote
113K-158K Annually
Expert/Leader
AdTech • Marketing Tech • Software
The Role
Leads technology strategy consulting engagements focused on marketing and customer experience technology. Advises clients on digital ecosystems, CRM, data, analytics, AI, content, commerce, personalization, and AdTech; develops recommendations and client deliverables; facilitates discovery and executive discussions; manages analysts and coaches teams; supports business development; and advances internal consulting capabilities. The role is remote within the continental United States with travel of up to 25%.
Summary Generated by Built In

Job Description:

We welcome remote candidates based in the continental United States.


As our new Technology Strategy Director, you will report to the Senior Director/ VP, Technology Strategy, and partner with other senior leaders, analysts and managers on each project. You will be called to master our frameworks and develop an advanced understanding of how the entire marketing technology stack comes together to promote our client's vision.


You will work across industries with subject matter experts and expertise to come together in sound consulting deliverables informing planning, main decisions and technical implementations. 


You Will:

  • Provide expertise, vendor knowledge, and industry best practices across digital technology components including: Identity Resolution, Data Management and Architecture, Analytics/ Measurement & Reporting, Artificial Intelligence and Modeling, Audience Management, Testing and Optimization, Content Management and Delivery, Channel Personalization, Demand Generation, and AdTech 
  • Connect technology capability goals to our needs and build compelling stories to explain value
  • Build relationships and manage client expectations by facilitating and driving client meetings and discussions
  • Lead daily delivery efforts partnering with the engagement team members to complete materials in PowerPoint, excel (can maintain spreadsheets), and Lucidchart.
  • Lead discovery meetings with clients, new partners, vendors or subject matter experts taking notes, gathering documentation and identifying follow-ups
  • Bring an industry-leading perspective / POV about an important area of the customer experience technology stack and create expertise
  • Provide opinions and recommendations in all manner of marketing-related technology use cases
  • Lead consulting engagements by building the storytelling and developing recommendations for how to best use information and technology to guide programs across all channels and media
  • Manage consulting analysts to guide work product development, coach storytelling skills, and educate on technology capabilities
  • Leverage existing frameworks and gather important assets and materials 
  • Oversee internal projects to improve the offerings and capabilities of the team including bringing new consulting engagements to leadership for consideration
  • Develop materials to illustrate and educate teams on how CX technology components work together to support evolved customer experiences
  • Support business development opportunities across variety of industries as a technology strategy subject matter expert (SME) or finding opportunities within existing clients

You Have:

  • 10+ years of experience consulting within technology or marketing OR 10+ years of experience working in a digital agency operating marketing technology in a specific field 
  • Senior knowledge of Customer Relationship Marketing (CRM) technical concepts, customer experience technology, including loyalty, service, commerce, content, analytics and cloud technologies
  • Expert knowledge in a focused capability or capabilities around relational databases, customer data integration, analytic modeling, campaign management, content management, commerce, loyalty, messaging, service and business intelligence systems will be evaluated
  • Experience managing people and leading a diverse team
  • Expert proficiency in excel (can maintain spreadsheets), PowerPoint, Lucidchart, Miro and Vizio 
  • Bachelor's degree from an accredited college/university 
  • Ability to travel for clients up to 25% 

Additional Qualifications (It's advantageous if you have these!):

  • Deep understanding and proficiency in how a technology ecosystem works and is implemented to be used by marketing/business teams, including platforms such as, Email Service Platform, CDP, Digital Asset Manager, Data Lake, or ID Resolution technology. This should include major requirements for successful implementation and the problems a technology is built to resolve. It may also include an understanding of different vendors for a technology and how they each provide unique solutions in the larger marketplace for the technology
  • Success in leading consulting work for clients and providing presentations and deliverables to a client
  • Demonstrated experience in testing, expanding, and correcting one's personal knowledge of a topic to improve existing skills
  • Desire to understand client systems and challenges naturally enough to provide insightful, nuanced, and recommendations specific to the client.

The annual salary range for this position is $113,000-$158,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.


Benefits available with this position include:


  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.


To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.


#LI-REMOTE #LI-MERKLE


Location:

USA - Remote - Colorado

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

  

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

Skills Required

  • 10+ years of consulting experience in technology or marketing, or 10+ years working in a digital agency operating marketing technology
  • Senior knowledge of CRM technical concepts and customer experience technologies, including loyalty, service, commerce, content, analytics, and cloud technologies
  • Expert knowledge in one or more capabilities involving relational databases, customer data integration, analytic modeling, campaign management, content management, commerce, loyalty, messaging, service, or business intelligence systems
  • Experience managing people and leading a diverse team
  • Expert proficiency in Excel, PowerPoint, Lucidchart, Miro, and Visio
  • Bachelor's degree from an accredited college or university
  • Ability to travel for clients up to 25%
  • Deep understanding of technology ecosystems and implementation for marketing and business teams, including email service platforms, CDPs, digital asset managers, data lakes, or identity resolution technology
  • Experience leading consulting work and providing client presentations and deliverables
  • Demonstrated experience testing, expanding, and correcting personal knowledge to improve skills
  • Ability to understand client systems and challenges and provide insightful, nuanced, client-specific recommendations
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The Company
HQ: London
6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

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