Director - Talent Brand

Company Description

Artificial Intelligence. Automation.Cloud engineering. Advanced analytics.For business leaders, these are key factors of success. For us, they’re our core expertise.
We work with iconic brands worldwide. We bring them a unique value proposition through market-leading technology and business process excellence.

We’ve created over 200 unique inventions under several patents across AI and other critical technologies. Leveraging our advanced products and platforms, we drive digital transformation, optimize critical business operations, reinvent experiences, and pioneer new solutions, all provided through a seamless “as a service” model.

For each company, we provide new keys for their businesses, the people they work with, and the customers they serve. We tailor proven and rapid formulas, to fit their unique DNA.We bring together human expertise and artificial intelligence to develop digital chemistry. This unlocks new possibilities, transformative outcomes and enduring relationships.

Sutherland
Unlocking digital performance. Delivering measurable results.

Job Description

The Creative Director, Global Talent Brand role is an exciting opportunity to lead the development and management of enterprise Employment Brand initiatives, strategies, and candidate experience activities that position Sutherland as an employer of choice and distinguish us in the market. The person in this role will lead a team of graphic designers and content creators to craft the voice of Sutherland Talent Acquisition across multiple candidate engagement channels, including social media, and liaison between the different regional Talent Attraction teams. This position is focused on continuously improving our presence in the talent market and coordinating our employer brand strategy initiatives with our Talent Attraction leaders for each geography.

We are One Sutherland — a global team where everyone is working together to create great breakthrough solutions. Our workforce has thrived in an environment of diversity of thought, experience and background. We celebrate our diversity and embrace it whole-heartedly. Sutherland is an equal opportunity employer. We promote a positive work environment by conducting ourselves professionally and helping each other achieve our goal of One Sutherland Team, Playing to Win.

Sutherland was founded 35 years ago (1986). Since then, we have become a leading global provider of business process and technology management services offering an integrated portfolio of analytics-driven back office and customer-facing solutions that support the entire customer life cycle.

1. Online Marketing

   • Design and execute global strategy for social channels (brand guidelines, content, posting).
   • Monitor and review content metrics, engagement, reach, etc.
   • Monitor and review advertising model, budget, talent attraction metrics (CPA/CPH, applicants, CTR) in partnership with the Digital Marketing Lead.
   • Focus on Talent Acquisition goals: candidate engagement, candidate attraction, talent sourcing and effectiveness.
2. Offline Marketing:
   • Create and monitor brand strategy for outdoors advertising. Who, what, where, how.
   • Focus on Talent Acquisition goals: candidate engagement, candidate attraction, talent sourcing and effectiveness.
3. Content Strategy
   • Set the global content strategy focused on brand awareness, talent engagement and talent attraction. Articulate with regional Talent Acquisition teams for execution.
   • Lead periodic content reviews for job ads, job descriptions and all regional content.
   • Coordinate photoshoots and video. Mentor regional designers. Create special ad campaigns. Monitor usage and adoption of content apps.
   • Contribute to the brand strategy for social media channels (Facebook, Instagram, TikTok, LinkedIn), and review channels (Indeed, Glassdoor).
   • Contribute to the strategy and management of our Career Site and related applications and channels.

Qualifications

• Strong written and oral English communication skills.
• Experience in content creation, digital marketing, graphic design.
• Experience in employer branding, brand marketing, reputation management.
• Background in Talent Acquisition/Recruiting operations. A thorough understanding of sourcing and recruiting metrics and KPIs, and a clear vision of how to measure performance and success with a focus on high-volume and specialty recruiting. 
• Experience in developing and implementing content and talent attraction strategies in fast-paced, high-velocity recruiting organizations.
• The ability to rise to a challenge - remain flexible, communicate openly regarding obstacles, and develop creative strategies to overcome those obstacles.
• Excellent communication, negotiation, and interpersonal skills; the ability to build solid relationships with a wide range of personalities and skill levels.
• A demonstrated mastery of marketing, social sourcing, and candidate experience improvement.
• Experience translating the activities of their team into measurable business results that clearly contribute to the bottom line of the organization

Additional Information

All your information will be kept confidential according to EEO guidelines.