Develops strategies and plans to promote products and services to individuals or other organizations. Supports business growth via creative development, market research, and disseminating materials that promote a favorable view of offerings.
Responsible for developing the programs that will maximize the brand's awareness and sales, through the message and media that are meaningful to retailers and consumers.
Typical Capabilities
Scope: Responsible for a discipline or major/multiple departments. Translates organization objectives into a clear team strategy. Sets and meets goals that can have far reaching impact on business segment.
Problem Solving: Problems are not clearly defined, and sufficient information may not be available. Occasionally, issues are complex where fundamental principles do not clearly apply or where data appears to conflict. Manages issues and resolves conflicts across cross functional teams, both internally and externally.
Leadership: Accountable for results which impact the entire business segment; is a functional budget holder. Maintains deliberate connections cross-functionally. Responsible for the development of a team of professional managers and experienced individual contributors. Responsible for talent management and may provide input into succession planning and segmentation activities. Responsible for performance management, pay, and resourcing decisions for direct and indirect reports.
Education Requirement
Bachelor’s degree required in the relevant or a related field, or any acceptable combination of education and experience equivalent to a Bachelor’s degree in the relevant or a related field.
Skills Required
- Bachelor's degree in a relevant field or equivalent combination of education and experience
- Proven experience developing marketing strategy and brand awareness campaigns
- Experience managing cross-functional teams, talent development, and performance management
- Experience owning functional budgets and delivering business-impacting results
Nike Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.
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Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
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Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.
Nike Insights
What We Do
At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.
Why Work With Us
At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.
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