Director Strategic Marketing, Energy, China & Japan

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Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

All Job Posting Locations:

Chiyoda, Tokyo, Japan, Shanghai, China, Singapore, Singapore

Job Description:

Director Strategic Marketing, Energy, China & Japan

The Director Strategic Marketing, Energy partners with platform and priority market leaders to ensure clarity, consistency, and impact of brand strategy across geographies. The role reports directly to the Global Platform President and serves as a connective layer between global brand intent and priority market needs, enabling strong brand presence, coherence, and enabling market execution across the platform portfolios.

This role focuses on serving priority market needs and brand stewardship —supporting markets to deliver against strategic priorities while respecting local context and requirements.

Key Responsibilities

Brand Stewardship & Alignment

• Act as stewards of global brand strategy, ensuring clarity, consistency, and adherence across markets
• Support translation of global brand direction into relevant approaches for China and Japan
• Serve up critical market insights to brand leaders for new product development, brand strategy initiatives and evidence generation/market access in line with market needs
• Drive penetration and share of strategic portfolio and minimize time to value for new products and business development opportunities
• Increases competitiveness of the energy portfolio vs. established and emerging competitors with resource alignment across multiple stakeholders and execution
• Partner with Platform OC, Region and key markets to build/scale/optimize global network capacity and other strategic capabilities in the markets including localization and market access
   

Regional & Market Partnership

• Serve as a primary interface between global brand teams and market leaders for China and Japan
• Support priority markets in adapting global strategies to local needs, regulations, and market dynamics

Marketing Enablement & Capabilities

• Enable markets with approved modular content, guidance, and tools to support brand presence and engagement
• Support consistency in digital presence, congress participation, and brand expression across regions
• Partner with priority market teams to strengthen marketing capabilities and ways of working

Planning, Coordination & Governance

• Support market and global planning processes (e.g., IBP, LRFP, LRPP, business financial updates, and capacity planning) through coordination and alignment
• Enable visibility and alignment across regional priorities, trade‑offs, and dependencies
• Support governance and standards related to brand use, messaging, and market adaptation

Insights, Learning & Best Practices

• Facilitate sharing of insights and learnings across key markets and platforms
• Support identification and dissemination of best practices to strengthen brand impact globally

Key Stakeholders

• Global Strategic Marketing (brand teams) & Global Platform Leadership
• Regional President & Regional Business Directors (APAC)

Success Measures

• Clarity and consistency of brand strategy across markets
• Strength of regional partnership and satisfaction with global support
• Improved alignment between global brand intent and regional market needs
• Adoption of common standards, tools, and ways of working across markets
• NPI and relevant financial performance KPIs including sales, share and margin expansion for assigned key markets

Capabilities & Profile

• Strong understanding of global and regional marketing dynamics
• Ability to operate across complexity and multiple geographies
• Trusted partner mindset with strong stakeholder management skills
• Strategic orientation with a focus on enablement, alignment, and impact
• Comfort working across portfolios, platforms, and levels of the organization

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, Life Sciences, or related discipline; MBA preferred.

- 10+ years of experience in marketing or a related field.

- Proven success in regional or country-level commercial or marketing roles.

- Demonstrated ability to execute within cross-functional, matrixed environments.

- Strong analytical, communication, and influencing skills.

- Experience working with hospital systems, clinical stakeholders, or medical technology.

- Deep understanding of market analytics, brand execution, pricing, and customer insights.

Preferred Experience

- 7+ years of progressive experience in strategic or regional marketing within medical devices or healthcare.

- 5+ years of people leadership with experience developing high-performing teams.

- Experience launching and growing surgical technologies within local markets.

- Strong experience adapting global strategies to regional execution.

- Experience with the Energy portfolio is preferred.

Required Skills:

Preferred Skills:

Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Consulting, Critical Thinking, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking {+ 1 more}