At StarTree we're a group of passionate individuals that desire to improve the lives of many by developing tools and technologies that support availability and speed in the world of real-time analytics.
Our aim is to make it simple for every company to delight their users - external and internal - and create new revenue streams from their data, by building the world’s most comprehensive and accessible cloud analytics system.
About the Team:
The Marketing team is responsible for creating and capturing demand for StarTree and Apache Pinot. The global team is fast-paced, high-velocity, and partners closely with the revenue, product, partner, and developer relations teams. The focus is always on creating engaging, educational experiences & content to build StarTree (and Pinot) awareness, and growing StarTree via supporting sales-led pipeline creation and free trial Product-led growth (PLG) revenue.
About the role:
We are seeking a dynamic and results-driven growth leader to join our marketing team at StarTree. The candidate will be responsible for developing StarTree’s growth strategy across three funnels: Product-Led Growth (Bottoms up), Enterprise sales / target accounts (Top down), and supporting channel sales. The candidate will build quarterly demand strategies in partnership with marketing, product, sales & channel leadership, while building and leading a small team. This role requires the ability to build comprehensive campaigns that are delivered across channels, but also be a player / coach leading the team. Particular areas of depth we’d like to ensure the candidate possesses include SEO, SEM, and cross-channel campaign strategy implementation & measurement.
Key Responsibilities:
- Report to the Sr. Director, Web & Digital Marketing and lead demand strategy & execution: Build the team and provide frameworks / processes to launch campaigns that are sales-aligned, with attention to results on pipeline and revenue outcomes against targets.
- Drive all digital lead gen activities (PPC, display, email campaigns, vendor discovery, etc.)
- Manage the Marketing Calendar, and use it to steer a unified outbound/inbound campaign motion
- Work with the SDR team to scale up lead nurture to maximize revenue opportunities
- Collaborate with Customer Success to boost expansion across strategic accounts
- Provide ops and demand gen support for virtual and physical events
- Coach internal teams on the best practices for demand generation, lead handling, outreach, and more.
What We're Looking For:
- 10-15 years of experience in demand generation, with 5+ years of leadership.
- Experience working for startups in the data & analytics space, ideally with some open source commercialization experience.
- Previous responsibility for owning pipeline targets and marketing contribution.
- Experience fueling the free trial / PLG motion with high quality trialers, and supporting the free trial nurture strategy.
- Experience building integrated cross-channel campaigns.
- High level of knowledge of Google AdWords + LinkedIn Ads.
- Experience managing agencies that support paid + organic strategies.
- Experience using intent platforms like 6Sense as a foundation for growth strategies.
- Highly organized and detail-oriented, committed to results, with a highly collaborative working style.
- Ability to adapt quickly to changing environments and priorities.
The base salary range for this US full-time position is $180,000-220,000 subject to experience and standard withholding and applicable taxes. Additionally, new hires receive competitive and compelling equity grants, and access to a comprehensive benefits offering. The base salary range reflects the minimum and maximum target for candidates. The Salary and Equity compensation offered may vary depending on factors including: location, skills, experience, and the assessment process.d
About StarTree:
StarTree is a cloud-based software company that enables business customers to derive advanced insights from real-time and historical data. StarTree was founded by the core software engineering team and inventors of Apache Pinot, which currently powers hundreds of user-facing applications at companies across industries, including LinkedIn, Uber, Target, 7Eleven, Etsy, Walmart, WePay, Factual, Weibo, and more. StarTree Cloud has enabled even more companies to deploy and operate real-time analytics at scale, including Stripe, Sovrn, Roadie, Just Eat Takeaway.com, Dialpad, Guitar Center, Blinkit, and more.
StarTree recently announced our Series B Funding with investment from GGV Capital, Sapphire Ventures, Bain Capital Ventures, and CRV. We have been named one of The Information's 50 Most Promising Startups and one of CRN's 10 Coolest Cloud Computing Startup Companies of 2022!
What We Do
When you hear “decision maker,” it's natural to think, “C-suite,” or “executive.” But these days, we’re all decision-makers. So, yes, the CEO is a crucial decider, but the franchise owner, the student, or the big box shopper all have important choices to make, too. The difference is, those traditional decision-makers have access to relevant data to guide their thinking. All the others? Flying blind.
Our vision is to change that. We believe every decision-maker should have access to fast, fresh, actionable insights. We’re motivated to unlock what’s possible when you put the right information in the right hands at the right time. Like the restaurant owner who’s able to call in an extra cook because she can see the surge in orders coming. Or the holiday shopper who has plenty of time to pick a different gift for his loved one because he sees his original order is delayed at the moment the supplier registers a procurement delay. Or the use-case we can’t even envision yet, because it is sitting in your data, waiting to be set free.
Exposing timely information to real decision makers in intuitive apps that not only inform, but allow you to act on the information being shared. That’s how we’re unleashing the power of user-facing analytics.
