Hilton Grand Vacations

Director Sports Marketing & Sponsorships

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Orlando, FL, USA

In-Office

Senior level

Travel

The Role

Lead execution of sports marketing, sponsorships, and experiential events. Manage partner relationships, activation planning, agency/vendors, budgets, and performance tracking to drive brand awareness, revenue, and fan/guest engagement. Provide team leadership and cross-functional collaboration to ensure integrated, on-brand activations.

Summary Generated by Built In

WORK FOR A WINNING TEAM THAT NOW OFFERS BENEFITS FROM DAY ONE, PLUS DAILY PAY*

At Hilton Grand Vacations, you will become a part of a culture that encourages and motivates you toward achieving your goals.

Here’s why you will love it here:

Recognition Programs and Rewards
Excellent health care options, including medical, dental, and vision
A people-first culture
Go Hilton: Travel Discounts Program Hilton hotel rates worldwide.
Perks at work: Employee Pricing platform
Employee Assistance Program that supports your physical and mental well-being.
Paid Vacation Time and Paid Sick Days
401(k) program with company match
Tuition reimbursement programs
Numerous learning and advancement opportunities
And more!

What Will I be Doing?

Under the direction of the Senior Director of Sports Marketing & Sponsorships, the Director is responsible for executing best-in-class sports marketing and sponsorship initiatives that drive brand awareness, partner value, and revenue growth. This role plays a critical part in delivering high-impact events, managing sponsorship relationships, and supporting strategic initiatives across the sports and experiential marketing portfolio.

The Director leads day-to-day execution across key partnerships, events, and activations while ensuring alignment with the broader sponsorship strategy and organizational goals.

Responsibilities

Lead the planning and execution of major sports activations, hospitality programs, and experiential events (e.g., golf tournaments, racing events, and other premier partnerships)
Support sponsorship sales efforts, including proposal development, asset valuation, and partner presentations
Oversee activation planning to ensure optimal use of sponsorship assets across marketing channels
Collaborate with internal stakeholders (Sales, Brand Marketing, PR, Digital, Operations) to deliver integrated campaigns
Track and report on partnership performance, including ROI, engagement metrics, and business impact
Manage agency partners, vendors, and event operations teams to deliver flawless execution
Identify opportunities to enhance fan engagement, guest experience, and brand visibility
Ensure brand consistency and integrity across all sponsorship and experiential touchpoints
Assist in budget management, forecasting, and cost controls for assigned programs
Provide leadership and mentorship to team members (if applicable) and contribute to a high-performing team culture
Uphold company values and ensure compliance with policies, procedures, and training requirements
Perform other duties as assigned

Qualifications

To fulfill this role successfully, you must possess the following minimum qualifications and experience:

Bachelor's Degree
Strong understanding of sports marketing, sponsorships, and experiential marketing execution
Ability to manage multiple large-scale projects simultaneously in fast-paced environments
Strong partner management and relationship-building skills
Experience with sponsorship agreements, asset activation, and hospitality programs
Solid analytical skills with the ability to evaluate performance and optimize outcomes
Excellent communication and presentation skills (written and verbal)
Strong organizational and project management capabilities
Ability to balance strategic thinking with hands-on execution
High attention to detail and commitment to executional excellence

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

Experience with data-driven marketing and performance measurement tools
Knowledge of sponsorship valuation and contract structures
Innovative mindset with a focus on enhancing guest and fan experiences

When you join Hilton Grand Vacations, you join a group of Team Members dedicated to helping Owners and Guests around the world make every vacation they take a memorable one. Hilton Grand Vacations is a leading vacation ownership company bringing our Guests vacation dreams to life.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Skills Required

Bachelor's Degree
Strong understanding of sports marketing, sponsorships, and experiential marketing execution
Ability to manage multiple large-scale projects simultaneously in fast-paced environments
Strong partner management and relationship-building skills
Experience with sponsorship agreements, asset activation, and hospitality programs
Solid analytical skills with the ability to evaluate performance and optimize outcomes
Excellent communication and presentation skills (written and verbal)
Strong organizational and project management capabilities
Ability to balance strategic thinking with hands-on execution
High attention to detail and commitment to executional excellence
Experience with data-driven marketing and performance measurement tools
Knowledge of sponsorship valuation and contract structures
Innovative mindset focused on enhancing guest and fan experiences