Director – Sports Entertainment gaming content

We are seeking a visionary and dynamic Director of Sports Entertainment Content & Gaming to lead the strategy, development, and execution of engaging content across multiple platforms. This role will be responsible for driving audience growth, increasing engagement, and generating revenue through compelling sports entertainment and gaming experiences. The ideal candidate will bring deep industry knowledge, creative leadership, and a passion for sports, esports, and interactive content.

Job Description:

Key Responsibilities:

• Lead the end-to-end development of original and licensed sports, entertainment and gaming content across digital, social, and streaming platforms.
• Oversee content strategy to ensure alignment with brand voice, audience trends, and business goals.
• Identify and manage partnerships with game developers, broadcasters, leagues, and talent.
• Collaborate with marketing, product, and data teams to optimize content for performance, engagement, and monetization.
• Stay ahead of emerging trends in sports, gaming, esports, and fan engagement to drive innovation.
• Manage a high-performing team of content creators, producers, and strategists.
• Develop and manage strategy, content activation plan, budgets, timelines, and KPIs to ensure successful execution of content initiatives.
• Represent the company at industry events, conferences, and partnership meetings.

Qualifications:

• Bachelor’s degree (BA/BS) in Marketing, Media, Communications, or a related field; equivalent experience considered.
• 8+ years of experience in digital media, content & activation strategy, or gaming, with at least 3 years in a leadership role.
• Strong understanding of the sports, entertainment and gaming landscape, including esports and fan communities.
• Proven track record of developing high-impact content activations that drives audience growth and engagement.
• Exceptional communication, storytelling, and leadership skills.
• Experience managing creative teams and cross-functional projects in a fast-paced environment.
• Knowledge of current digital trends, platforms (YouTube, Twitch, TikTok, etc.), and content monetization models.

Preferred:

• Experience working with rights holders, sports leagues, or major gaming IPs.
• Passion for fan culture, sports entertainment, and interactive storytelling.
• Experience in client facing and initiating ideation that leads to business/sales with stakeholders around sports, entertainment and gaming areas.

Location:

Bangkok

Brand:

Dentsu X

Time Type:

Full time

Contract Type:

Permanent