Director of Sponsorship Sales

A rare opportunity to represent one of the country’s leading public media corporate sponsorship teams. 
KCRW has been part of the cultural fabric of Los Angeles for decades, known for original music discovery, independent journalism, and a level of trust with its audience that few media outlets in the market can claim. It holds a distinct place among Southern California institutions, one that reaches an unusually engaged, culturally influential, and highly educated audience across the region.  

Over the past several years, KCRW has moved well beyond broadcast, growing sponsorships across digital, podcasts, events, newsletters, and branded content into an expanding share of total revenue. The next sales leader will inherit this momentum, with the opportunity to build on a strong foundation and accelerate the transition. 

It’s All About You! 

• Are you a leader who has experience developing innovative go-to-market strategies?  

• Are you an analytical thinker who uses quantitative and qualitative data to develop and create strategies? 

• Do you have a competitive gene that helps you build a team of winners to exponentially grow revenue? 

• Do you naturally geek out when you open a spreadsheet to analyze sales forecasts, identify opportunities, and create sales initiatives? 

• Does your best work occur when you’re a valued collaborative team member, share ideas, and feel energized by learning opportunities? 

• Do you love to work hard, play hard and enjoy an environment where you create your own work/life harmony backed by generous PTO and solid benefits? 

If you answered ‘yes’, we should talk! 

What Success Looks Like Here 
This rare opportunity to lead KCRW corporate sponsorship team is built for a strategic leader pro who wants to drive revenue for our client and its non-profit mission to move beyond traditional broadcast radio and innovate revenue across digital, podcasts, events, newsletters, and branded content. 
 
Success in this role will be measured by your:  

Demonstrate the ability to develop innovative sales programs across KCRW products. 

Ability to evaluate market performance and develop a plan to increase activity and maximize revenue 

Nurture talent to build and maintain positive working relationships between station employees and Enginuity colleagues 

Proficiency in leading and coaching a team on consulting skills, account development, and Enginuity systems /procedures 

A pipeline of mission-driven talent ready to join the team should the need arise 

What A Typical Day Might Look Like 
You’ll help your team develop creative, high-impact multimedia opportunities that provide outstanding results for our public media sponsors. You’ll collaborate with other Market Leaders across our organization, learning and sharing insights. 
 
As you work with an established team you’ll lead by example as you set the strategy with team members to identify new business categories and close new accounts. 
 
As a natural connector, you’ll grow your community and engage with local business owners and C-suite decision-makers to generate leads. You’ll engage your curiosity, further develop your media expertise, and use KCRW content, features, digital assets and events to expand sponsor offerings. 
 
Your days are varied, with KCRW serving as your inspiration and soundtrack to your workday. 
 
You’ll Be In Good Company 
We’re creative thinkers and doers who love to collaborate and share ideas - and we’re eager to learn from you. We care deeply about how we work together and rely on our employee-inspired values to shape our working community. You’ll be proud to work in an environment where everyone feels their voice is heard and that they belong! 
 
You’ll be blown away by the depth of digital, print, and broadcast media knowledge across our teams, find comfort in our work-life harmony, and appreciate our generous PTO policy, enabling you to recharge your creative batteries! 
 
Are We A Match?  
We’re looking for someone special - a creative media sales leader with determination and the vision to capitalize to deliver outstanding results for Georgia Public Broadcasting and sponsors. Driven by the shared mission of independent public media, you’ll help create sales strategies that deliver win-wins in the market as you inspire and mentor your team to excel. 
 
You have what it takes if you 

Are a confident and experienced leader who loves to excel and lead as a role model - exceeding expectations is how you roll! 

Have experience as a creative media sales professional, adept at developing integrated multi-media campaigns that produce outstanding results 

Are a natural connector with a very strong local and regional network in and around Los Angelas area.  

Are both a visionary and a tactician who excels at setting a course for your sales team, coaching and guiding them to reach a common goal – it’s what you do! 

Personify success by identifying and developing new categories and key accounts and inspire your team through your coaching and enthusiasm. 

Oh, and you have to have a clean driving record. 
 
Why You’ll Love Working Here 
This job will hub-from-home, in-office 2 - 3 days a week for those important connections and meetings. You’ll divide your time between the office for meetings, team one-on-ones, and collaboration with time spent in your home office or out and about connecting with the community. While we want you out there networking, use your discretion to complete paperwork or calls from the comfort of your home office, too. 
 

Benefits 

Hybrid in office 2-3 days  

Health Benefits  

Company Paid Life Insurance  

Generous PTO  

Dental Benefits  

Company Paid Identity Theft Protection  

Volunteer Time  

Vision Benefits  

401(k)  

Discount Programs  

11-National Holidays  

Company Paid Disability insurance  

 
Bring Your Whole Self To Work. Each Day. Everyday. 
As leaders in mission-driven media, we seek talent as unique as the audiences we help our clients reach. That’s why we are committed to a culture of inclusion where individuals from every walk of life feel respected, are treated fairly, provided work-life harmony and an opportunity to excel. Our mindful objectives include curating a diverse workplace where we invite authenticity, encourage curiosity, and treasure collaboration. 
 
So, bring yourself to Market Enginuity – your skills, experiences, ideas – where your whole self is welcome. Learn more about Market Enginuity 
 
KCRW is your always-on connection to music, news, culture, and each other — on the radio, online, and in-person. We belong to Los Angeles, connecting diverse perspectives and the sounds of Southern California with curious communities around the corner and around the world. 

We are NPR’s flagship member station in Southern California and a community service of Santa Monica College. You can find our radio broadcast signal in LA at 89.9FM and also in Santa Barbara, Ventura, Mojave, Palm Springs, San Luis Obispo, and worldwide via the KCRW app and at kcrw.com. Learn more about KCRW. 

$75k - $175k Base Salary plus uncapped incentive and bonus