Description of Duties
Grafana Labs is seeking an experienced and strategic solutions marketer to establish and build our solutions marketing function. This role will focus on driving product adoption and conversion through a combination of customer-centric enablement, product content, and impactful website optimization. In this role, you will work with experts across the organization to evolve the web pages focused on selling our products and partner with the web team to support a smooth CMS migration. You will also play a crucial role in establishing and building the solutions marketing function, potentially growing and managing a high-performing technical content team in the future.
This position is highly cross-functional, requiring collaboration with Product, Engineering, Self-Serve, Content, Web, and Design teams. Your work will directly impact sales and conversion by creating compelling product content and ensuring it reaches the right audience at the right time. You’ll also empower customers to derive value from our products through well-structured customer enablement initiatives.
Key responsibilities:
- Establish the strategy, structure, and execution of the Solutions Marketing function (including eventually building a team).
- Establish the strategy (working with Self Serve, Product, and Content) for Grafana.com's product-focused sections to drive customer enablement and product-driven growth.
- Formalize the process for digital content optimization, focusing on building and updating the Grafana.com product pages, in collaboration with Product, Self Serve, and the Director of Content.
- Contribute to the CMS migration project to ensure the seamless integration of product content while optimizing for search and conversion.
- Help architect the workflow with the Web and Design teams to ensure the product web page updates run smoothly and at a regular cadence.
- Help maintain the editorial calendar, working with product managers, engineering teams, PR, and other stakeholders to ensure appropriate scheduling and coverage.
- Nurture cross-functional relationships with Product and Engineering teams to gain an understanding of their roadmap, needs, and priorities, and share this knowledge with the team to help inform Marketing plans.
What you’ll bring to the role
You’re a problem solver, creative collaborator, and proven leader who enjoys working with a wide range of stakeholders to create compelling digital experiences that inform, educate, and delight both established users and customers and those who are new to the Grafana community. You have an understanding of how to capture the value of Grafana Labs' products, features, and ecosystem in order to drive acquisition and growth sales motions.
Requirements:
- 5+ years of experience in solutions or product marketing, or a related field, with an experience in customer enablement and digital marketing
- Proven success in managing website content and workflows, SEO optimization, and working with CMS systems
- Experience with translating complex and technical capabilities clearly, creating digital assets with strong positioning and messaging around Grafana
- Comfort working with a wide variety of internal and external stakeholders in complicated processes
- Experience hiring, managing, and growing teams
- Ability to work with both internal and external stakeholders to produce and approve content while meeting deadlines.
- Demonstrated ability to work independently in a team-oriented, fast-paced, distributed, and dynamic environment.
About Grafana Labs: There are more than 20M users of Grafana, the open source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps. The instantly recognizable dashboards have been spotted everywhere from a NASA launch and Minecraft HQ to Wimbledon and the Tour de France. Grafana Labs also helps more than 3,000 companies -- including Bloomberg, JPMorgan Chase, and eBay -- manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo).
Benefits: For more information about the perks and benefits of working at Grafana, please check out our careers page.
Equal Opportunity Employer: At Grafana Labs we’re building a company where a diverse mix of talented people want to come, stay, and do their best work. We know that our company runs on the hard work and the dedication of our passionate and creative employees. If you're excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways.
We will recruit, train, compensate and promote regardless of race, religion, color, national origin, gender, disability, age, veteran status, and all the other fascinating characteristics that make us different and unique. We believe that equality and diversity builds a strong organization and we’re working hard to make sure that’s the foundation of our organization as we grow.
For information about how your personal data is used once you’ve applied to a job, check out our privacy policy.
Grafana Labs Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Grafana Labs and has not been reviewed or approved by Grafana Labs.
-
Healthcare Strength — Healthcare coverage is described as comprehensive, including medical, dental, and vision options with low deductibles in the US and local equivalents in other countries. Mental health support is also included, alongside wellness support that can be applied to therapy or ergonomic needs.
-
Leave & Time Off Breadth — Time off is positioned as notably generous, including 30 days of paid vacation plus holidays and additional shutdown days. Parental leave and sick leave are also part of the time-off package, supporting broader work-life needs.
-
Equity Value & Accessibility — Equity is presented as a standard component of compensation, with RSUs included across roles to provide ownership in company outcomes. The package framing emphasizes total compensation that combines base pay with equity and, in some cases, bonuses.
Grafana Labs Insights
Similar Jobs
What We Do
Grafana Labs provides an open and composable monitoring and observability stack built around Grafana, the leading open source technology for dashboards and visualization. There are more than 5,000 Grafana Labs customers, including Bloomberg, Citigroup, Dell Technologies, Salesforce, and TomTom, and more than 20 million users of Grafana around the world. Grafana Labs helps companies manage their observability strategies with the LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise offerings, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo) as well as extensive enterprise data source plugins, dashboard management, alerting, reporting, and security.
Why Work With Us
Clear communication is vital in a remote-first company. We hold weekly team updates, monthly all-hands calls, co-located offsites, and annual events. We've enhanced hiring, onboarding, and training with a learning management tool and quarterly bootcamps. We offer 30 vacation days plus local holidays, with equal benefits for all employees globally.
Gallery
