Director, Social Media & Digital Content

About the Job:
Beautynova is the Italy-based parent company and manufacturer of a portfolio of innovative and coveted Professional Hair Care brands, including milk_shake®, DEPOT®, and Medavita, and operates in North America under our subsidiary, z.one concept USA, inc.
At Beautynova, we are dedicated to delivering better days in people’s lives through high-performing hair products with care, respect and creativity. We serve professionals and consumers thanks to an open-minded, entrepreneurial, and committed team.
As part of our accelerated growth strategy in North America, we are seeking like-minded, experienced, and passionate people to join and elevate our team.
Job Title: Director, Social Media & Digital Content
Department: Marketing
Reports to: VP Marketing
Job Type: Full Time / Exempt         
Location: Hybrid (New Jersey-Based)
           
Job Summary:
The Director, Social Media & Digital Content is a senior strategic leadership role responsible for shaping and executing a best-in-class, social-first content ecosystem across Beautynova Americas’ professional haircare portfolio: milk_shake®, DEPOT®, and Medavita. This role sits at the intersection of brand strategy, professional authority, cultural relevance, and platform-native execution. Working closely with the brand marketing and education teams, you will translate brand vision and product innovation into compelling, high-impact content that serves both professional communities (stylists, barbers, educators) and end consumers, without compromising credibility or craft. You are the connective tissue between brand aspiration and real-world execution — ensuring our content is not only beautiful and engaging, but strategic, culturally fluent, and performance-driven. You understand that content is not a downstream output of campaigns — it is a critical driver of brand equity, education, and growth.
Responsibilities:
Strategic Content Leadership (Pro-First, Digital-First)

• Define and lead the overarching content vision and POV across all three brands, grounded in professional expertise and elevated for digital culture.
• Develop global and regional content frameworks that balance education, inspiration, storytelling, and performance — empowering teams to move quickly without diluting brand integrity.
• Champion a social-first, platform-native mindset, ensuring content is designed for where professionals and consumers actually engage — not retrofitted from traditional assets.
• Translate brand strategy, product launches, and educational initiatives into robust content strategies that ladder directly to business objectives.
• Ensure each brand maintains a distinct voice and role in culture, while operating within a cohesive Beautynova content ecosystem.

Cross-Functional Partnership & Brand Translation

• Act as a strategic partner to Brand Marketing, Education, Sales, Performance Marketing, and Creative, ensuring content is embedded early in campaign and launch planning.
• Bridge the gap between professional authority and social relevance — helping internal stakeholders understand what resonates in culture without sacrificing credibility.
• Collaborate with media, PR, partnerships, and retail teams to create integrated content ecosystems across earned, owned, paid, and trade channels.
• Foster strong relationships with global teams to align content planning, toolkits, and asset creation while allowing for regional nuance.

Social, Community & Advocacy Leadership

• Lead the strategic direction of social media, community, and advocacy efforts across platforms including Instagram, TikTok, YouTube, and emerging channels.
• Build content strategies that serve professional engagement, education, and advocacy alongside consumer discovery and brand love.
• Push beyond vanity metrics — ensuring content drives meaningful KPIs across engagement, consideration, conversion, and brand health.
• Stay ahead of platform evolution, cultural shifts, and professional industry trends — anticipating what’s next, not reacting late.
• Champion experimentation, testing, and learning to continuously refine what performs and why.

Content Production & Operations

• Oversee end-to-end content strategy and production — from ideation and briefing through shoots, post-production, optimization, and syndication.
• Build scalable, efficient content models rooted in a “shoot once, use everywhere” mentality, without sacrificing quality or craft.
• Ensure the right balance of in-house talent, freelance creators, professional artists, and agency partners to deliver against ambitious calendars.
• Own content planning and calendars across brands, ensuring alignment with product launches, education moments, events, and commercial priorities.

Team Leadership & Capability Building

• Lead, mentor, and develop a high-performing social and content team, fostering a culture of creative excellence, accountability, and growth.
• Build organizational capability in content strategy, platform fluency, and performance optimization.
• Create an environment where strong ideas can come from anywhere — and where feedback sharpens the work, not slows it down.
• Provide investment and resourcing recommendations to ensure content dollars work as hard as possible.

Required Skills/Abilities:
Experience & Leadership

• 10+ years of experience in content strategy, social media, digital marketing, or creative leadership roles.
• Proven experience leading teams across social, content creation, and production.
• Track record of building and scaling content strategies for beauty, grooming, lifestyle, or professional-led brands.
• Experience working with internal teams, agencies, creators, and production partners.
• Strong understanding of how to balance brand-building and performance-driven content.

Strategic Thinking & Cultural Fluency

• Deep understanding of how content ladders to brand strategy, education, and business objectives.
• Strong instinct for cultural relevance — especially within professional and creator-driven ecosystems.
• Hands-on knowledge of social platforms and content formats, and what actually performs vs. what just looks good.
• Fluent in analytics, reporting, and optimization — measurement is a given, not an afterthought.

Creative Vision with Operational Rigor

• Equal parts visionary and executor — you can set the bar high and build the systems to meet it.
• Ability to scale content without losing consistency, quality, or authority.
• Strong editorial eye and storytelling sensibility, with the ability to give clear, constructive feedback.

Collaborative, Pro-First Leadership

• A natural bridge-builder who elevates ideas across teams and disciplines.
• Respected partner to education and professional communities — you understand that credibility is earned.
• Confident decision-maker who can push boundaries while protecting long-term brand equity.

Physical Requirements and Working Conditions:

• Hybrid work environment with a combination of in-office and remote work.
• Prolonged periods of sitting and working at a computer.
• Occasional lifting of up to 15 pounds.
• Walking between different departments when in the office.
• Occasional travel for sales trips, educational flights, or collaboration with marketing teams at other locations.
• Adaptability to different working environments, including interactions with remote teams and account partners across various time zones.
• Potential for Domestic and international travel to industry events, tradeshows, and customer locations up to 10%+ of time.

What We Offer:

• The salary range for this position is $125,000 – $145,000 annually, based on the candidate’s qualifications and experience.
• This position is eligible to participate in a bonus program based on the candidate’s qualifications and experience.
• Paid Time Off
• Medical, Dental, Vision Insurance
• FSA/HSA
• Life/Accident Insurance
• Employee Assistance Program (EAP)
• Professional Development Resources
• 401(k) Employer Match Program

On our quest to add stellar talent to our already amazing team, Beautynova and z.one concept USA, inc. offer a competitive package of culture, compensation, and care.
We are an inclusive and equal opportunity employer.