Director, Social and Digital Strategy

About us: 

We turn customer challenges into growth opportunities.   

Material is a global strategy partner to the world’s most recognizable brands and innovative companies. Our people around the globe thrive by helping organizations design and deliver rewarding customer experiences.  

We use deep human insights, design innovation and data to create experiences powered by modern technology. Our approaches speed up engagement and growth for the companies we work with and transform relationships between businesses and the people they serve.  

About the Director, Social and Digital Strategy

We are excited to announce an immediate opening for a Director, Social and Digital Strategy. This pivotal role will lead and grow our social and digital teams at Material, where we develop and connect audience insights to enable brands to authentically engage with consumers through paid, owned, and earned channels. We are seeking a dynamic, T-shaped social and paid media strategist to design and lead cross-channel marketing programs, uniting our social media and paid media departments.

Core Responsibilities:

The ideal candidate is a seasoned strategist, storyteller, campaign planner, and social media enthusiast who thrives on understanding and connecting brands to their customers through both organic and paid social channels. This is a hands-on role, deeply involved in the work of assigned accounts. Key responsibilities include:

• Leadership and Oversight: Design and lead social media and cross-channel projects from concept to completion, ensuring they are on schedule, within budget, and exceed client expectations.

• Client Collaboration: Partner with account leads to work directly with clients and cross-functional subject matter experts, leading strategic planning and developing briefs that drive business-building connection strategies and programs.

• Cross-Channel Strategy: Develop and implement strategies that integrate social media and paid media efforts, ensuring cohesive and effective cross-channel marketing programs.

• Paid Social Media Expertise: Leverage extensive knowledge of paid social media trends and technologies to develop best practices – advising creative development, optimizing campaign performance and achieving client objectives.

• Capability Development: Enhance agency social media and community engagement capabilities, integrating them with paid media to advance our social and digital practice.

• Platform Optimization: Identify optimal platforms for campaign execution, ensuring all content is relevant to the target audience and meets client objectives.

• Analytics-Driven Strategy: Utilize a deep understanding of measurement strategy and connected, cross-channel initiatives to inform strategic decisions.

• Presentation Skills: Be a confident presenter who can energize client teams and own the room.

• Team Management: Lead a team of social and media strategists and campaign creators, ensuring consistency and connectivity across accounts.

• Business Development: Support business development efforts, including organic growth and new pitches, in coordination with our growth team.

• Channel Strategy: Lead channel pitch strategy and social media opportunities in partnership with a cross-functional team of subject matter experts.

• Industry Pulse: Passionate about social media; consistently tracking platform updates to develop and share insightful client perspectives as needed

About You:

• Experience: 10+ years in social strategy roles, with extensive experience in developing and executing multi-platform paid, owned, and shared social media programs.

• Strategic Leadership: Ability to leverage consumer insights, platform performance, and social media trends to develop effective strategies and plans.

• Cross-Channel Expertise: Proven experience in integrating social media and paid media strategies to create cohesive marketing programs.

• Paid Social Media Proficiency: Demonstrated expertise in managing and optimizing paid social media campaigns to achieve client goals.

• Hands-On Approach: Willingness to be deeply involved in the work of assigned accounts, ensuring strategic initiatives are executed effectively.

• Team Management: Proven experience managing direct reports and cross-functional teams across multiple clients.

• Social Media Expertise: In-depth knowledge of strategic social planning, community management, advocacy, influencer strategy, channels, publishing, and creative best practices.

• Analytical Skills: Familiarity with social and media analytics, insights, and reporting for program optimization.

• Industry Relationships: Established relationships with social marketing platforms and vendors; recognized as a subject matter expert in the social and paid media landscape.

• Attention to Detail: Exceptional organizational and communication skills to maintain brand integrity and engage with a broad user base.

• Social Savvy: Actively engaged in social media with a solid understanding of community dynamics and interaction.

Why work for Material? 

In addition to fulfilling, high-impact work, company culture and benefits are integral to determining if a job is a right fit for you. Here’s a bit about who we are and highlights around what we offer. 

Who we are & what we care about:

• Material is a global company and we work with best-of-class brands worldwide.  We also create and launch new brands and products, putting innovation and value creation at the center of our practice. Our clients are in the top of their class, across industry sectors from technology to retail, transportation, finance and healthcare. 

• Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world. We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking. Our engagement management team makes it all hum for clients.  

• We prize inclusion and interconnectedness. We amplify our impact through the people, perspectives, and expertise we engage in our work. Our commitment to deep human understanding combined with a science & systems approach uniquely equips us to bring a rich frame of reference to our work. 

• A community focused on learning and making an impact. Material is an outcomes focused company. We create experiences that matter, create new value and make a difference in people's lives.  
   

What we offer: 

In addition to Medical, Dental, Vision, Life, Disability and FSA, Material offers: 

• A work environment that works best for you. Whether that’s fully remote, in one of our offices, or hybrid. 

• Flexible & synchronous time off. We trust our colleagues to take responsibility for and manage their workloads. That’s why we offer Flexible Time Off along with synchronous companywide closures and 11 company holidays.

• 12 weeks of paid parental leave. Every parent deserves to spend the first few months of their new child’s life with them. 

• Help planning for your future. We offer 401K match, as well as periodic financial wellness and planning sessions throughout the year.  

Pay Range: $83,000.00-140,000.00

The range shown represents a grouping of relevant ranges currently in use at Material. Actual range for this position may differ, depending on location and specific skillset required for the work itself. 

Equal Employment Opportunity                           

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

Privacy Statement

Material is committed to protecting privacy in our recruiting processes for all candidates. For more information, please refer to our Privacy Policy. California-resident applicants should also refer to our California-resident Candidate Privacy Statement.

If you need support with a privacy-related matter, please send an email to: [email protected]o