** We are solely interested in candidates in or willing to relocate to San Francisco, CA **
We are seeking an experienced and visionary Director of SEO to build and lead the organic growth strategy for our rapidly expanding Direct-to-Consumer business. This leader will define our SEO roadmap, drive growth across organic search channels, and partner cross-functionally to improve discoverability, content authority, and conversion across Transcarent’s digital ecosystem.
The ideal candidate is a hands-on strategist and operator who can merge technical SEO expertise with content strategy, consumer insights, and data-driven experimentation. You will be responsible for scaling organic acquisition, improving site health and performance, and delivering sustainable growth that aligns with our mission to transform consumer healthcare.
This is a high-impact leadership role for someone who thrives in fast-moving environments, loves building foundational systems, and is ready to shape the future of organic search in healthcare.
What You’ll Do
Organic Growth & SEO Strategy
- Develop and own Transcarent’s long-term SEO strategy for D2C, including technical SEO, content SEO, local SEO (if applicable), and emerging search opportunities.
- Create and execute a data-backed roadmap that drives measurable organic growth across priority lines of business.
- Partner with Brand, Content, Product, and Growth Marketing teams to ensure SEO best practices are integrated across all digital initiatives.
Technical SEO & Site Optimization
- Lead technical SEO audits, diagnostics, and ongoing site health improvements related to crawlability, indexing, site speed, IA, schema, and Core Web Vitals.
- Partner closely with Engineering and Product to implement technical optimizations and scalable SEO infrastructure.
- Establish processes and tools for monitoring ranking performance, site quality, and search visibility.
Content Strategy & Authority Building
- Drive the development of SEO-led content strategies, including editorial calendars, topic clusters, keyword research, and semantic content frameworks.
- Work with internal and external writers to ensure content meets both brand standards and search intent.
- Identify opportunities to build domain authority through content, editorial partnerships, and digital PR.
Measurement, Analytics & Experimentation
- Create and maintain dashboards to track keyword rankings, traffic, conversion, engagement, and ROI of organic channels.
- Lead ongoing experimentation and testing to refine SEO strategies (content formats, metadata, internal linking, etc.).
- Collaborate with Analytics to define KPIs, reporting frameworks, and attribution models for organic growth.
Leadership & Cross-Functional Influence
- Serve as the primary SEO expert and evangelist across the organization.
- Lead agency partners, contractors, and cross-functional teams involved in SEO initiatives.
- Influence broader product, content, and brand strategy through insights from search trends, consumer intent, and competitive analysis.
What You’ll Bring
- 10+ years of progressive experience in SEO, including 5+ years in a leadership or strategic owner role.
- Proven track record driving organic growth in a consumer-facing or D2C business, ideally within digital health, wellness, or other regulated/complex categories.
- Deep technical SEO expertise with experience partnering directly with Product and Engineering teams.
- Strong proficiency with SEO and analytics platforms (GSC, Ahrefs/Semrush, Screaming Frog, Looker/Tableau, Adobe/GA4, etc.).
- Demonstrated ability to develop holistic SEO content strategies aligned with brand voice and consumer intent.
- Excellent stakeholder management skills, with a track record of influencing senior leaders and cross-functional partners.
- Highly analytical, data-driven mindset paired with strong storytelling and communication skills.
- Comfort operating in fast-paced, high-growth environments with evolving priorities.
Nice to Have
- Experience in healthcare, insurtech, telehealth, wellness, or similarly regulated industries.
- Familiarity with local SEO, healthcare-specific schema, or medical content requirements.
- Experience scaling SEO operations from the ground up at an early- or growth-stage company.
- Understanding of conversion rate optimization and its interplay with organic search.
Who we are
Transcarent and Accolade have come together to create the One Place for Health and Care, the leading personalized health and care experience that delivers unmatched choice, quality, and outcomes. Transcarent’s AI-powered WayFinding, comprehensive Care Experiences – Cancer Care, Surgery Care, Weight – and Pharmacy Benefits offerings combined with Accolade’s health advocacy, expert medical opinion, and primary care, allows us to meet people wherever they are on their health and care journey. Together, more than 20 million people have access to the combined company’s offerings. Employers, health plans, and leading point solutions rely on us to provide trusted information, increase access, and deliver care.
We are looking for teammates to join us in building our company, culture, and Member experience who:
- Put people first, and make decisions with the Member’s best interests in mind
- Are active learners, constantly looking to improve and grow
- Are driven by our mission to measurably improve health and care each day
- Bring the energy needed to transform health and care, and move and adapt rapidly
- Are laser focused on delivering results for Members, and proactively problem solving to get there
Total Rewards
Individual compensation packages are based on a few different factors unique to each candidate, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal equity.
Salary is just one component of Transcarent's total package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock options.
Our benefits and perks programs include, but are not limited to:
- Competitive medical, dental, and vision coverage
- Competitive 401(k) Plan with a generous company match
- Flexible Time Off/Paid Time Off, 12 paid holidays
- Protection Plans including Life Insurance, Disability Insurance, and Supplemental Insurance
- Mental Health and Wellness benefits
Transcarent is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out!
Research shows that candidates from underrepresented backgrounds often don’t apply unless they meet 100% of the job criteria. While we have worked to consolidate the minimum qualifications for each role, we aren’t looking for someone who checks each box on a page; we’re looking for active learners and people who care about disrupting the current health and care with their unique experiences.
Top Skills
What We Do
Transcarent is a health and care experience company that makes it easy to get the high-quality, affordable health and care that everyone and their families deserve – where and when they want it, on their terms. Transcarent puts health consumers back in charge by directly connecting them with an integrated ecosystem of high-value providers and health solutions, providing transparent information, and offering trusted guidance – in as little as 60 seconds, 24/7/365, from the palm of their hand, often at no cost to Members and at a lower cost to their employer. Transcarent takes accountability for results – offering at-risk pricing models and transparent impact reporting to align incentives towards measurably better experience, better health, and lower costs.
