Healthcare is complex. We’re here to change that.
RVO Health is a health technology company on a mission to make health easier to navigate, more accessible, and more affordable for everyone.
Here, you'll help over 40 million people every month, with a team that genuinely cares about the work and each other.
AT A GLANCERVO Health is seeking an experienced and highly analytical Director, SEO & AEO to own organic search performance across our entire suite of health brands, including Healthline (The #1 health website in Google AI Overviews and ChatGPT visibility), Healthgrades (The #1 healthcare finder website), Medical News Today, and more.
This role leads and scales a high-performing SEO team, setting strategy and driving measurable growth in both team capability and organic traffic. The Director brings deep and varied SEO expertise, spanning traditional Google search, Agentic search (AEO), and Social search, and translates that expertise into performance gains and business impact across our digital ecosystem.
This is a highly visible leadership role with direct collaboration at the VP+ level, requiring strong analytical rigor, technical depth, and the ability to connect SEO performance to enterprise priorities.
Where You'll BeLocation: New York City, NY | Hybrid
We believe great collaboration happens when we're together, solving problems, learning from each other, and connecting as a team. That's why we’re in our offices Tuesday through Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
Office address: 250 Park Ave S, New York, NY 10003 (Union Square)
- Lead, coach and scale a highly performant SEO team across multiple priorities and brands.
- Develop team-wide SEO (Google, Agentic, Social) strategies, across every stage of the health search journey (including for Healthline and Healthgrades), based on a nuanced understanding of site performance, SEO data, Google's updates, and third-party industry insights, in alignment with overall business goals.
- Diagnose organic performance issues & guide the team to solutions to difficult search problems.
- Cultivate strategic partnerships with key stakeholders across Product, Engineering, Editorial, Content Operations, Social, GTM teams, and DPM to ensure strategic alignment, build collaborative partnerships, and provide SEO support where needed.
- Demonstrate a high level of understanding for any industry specific requirements or best practices, specifically in the Healthcare and media industries
- Drive the implementation of AI, technology and automation to drive strong efficiency.
- Monitor and analyze SEO performance metrics to track progress and identify opportunities for improvement. Report on these as appropriate to the senior leadership team of the business.
- Use search industry knowledge & experience to autonomously shift strategy and team roadmaps as needed, both in proactive assessment of search behavior and following learnings from Core Algo Updates.
- Consistently & proactively identify testing opportunities, delegates and trains the testing process, and helps the team translate test results into scalable recommendations.
- Provide strategic guidance on Search engine and behavior trends across traditional Google search, Agentic, and Social.
Required:
- 10+ years of experience in SEO with 5+ years in a leadership role.
- Proven track record of improving search rankings and increasing organic traffic in every stage of the marketing funnel.
- The ability to leverage data from our suite of SEO and AI tools to build forecasting models, upskill the team’s tool proficiency, develop SEO agentic workflows, and design SEO strategy connected to our overall business goals.
- The vision to prioritize and prune work across the SEO team as needed, so that the right resources are focused on the right opportunities.
- Discernment in data analytics, effective in communicating insights and recommendations to senior management and other key stakeholders, and impactful storytelling ability to drive quality decisions.
- Savvy in team upskilling and empowering personal growth journeys.
- Strategic thinker with exceptional decision-making skills.
- Excellent leadership and strategic planning skills.
- Ability to communicate and collaborate effectively with diverse stakeholders.
- Leadership that seeks out different perspectives and creates space for all voices to be heard.
- Skilled in giving and asking for feedback regularly, with honesty, care, & the intent to support growth.
Preferred:
- Master's degree in Marketing, Communications, or related experience.
- Proven track record of increasing organic traffic in the Health industry.
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
- Starting Salary: $150,938 - $190,000*
*Note actual salary is based on geographic location, qualifications and experience - Bonus Potential
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Hiring Timeline Notice
THIS POSTING IS FOR A CURRENT VACANCY AND THE EMPLOYER INTENDS TO FILL THIS POSITION BY DECEMBER 1, 2026.
Who We Are:
RVO Health is a health-technology company created through a joint venture between Red Ventures and UnitedHealth Group’s Optum. Together, we’ve brought some of the most trusted names in healthcare under one roof, including Healthline, Healthgrades, Fullspan Health, Medical News Today, Optum Perks, and more. We're the #1 source for doctor search in the U.S. Every day, people turn to our brands in moments that matter to find reliable health information, connect with doctors, save money on prescriptions, and take meaningful action on their wellbeing.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].
We do not provide visa sponsorship for this role at this time.
#LI-Hybrid
RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
Skills Required
- 10+ years of experience in SEO
- 5+ years of experience in a leadership role
- Proven track record of improving search rankings and increasing organic traffic across every stage of the marketing funnel
- Ability to use SEO and AI tools to build forecasting models and develop SEO agentic workflows
- Ability to prioritize and prune team work and allocate resources effectively
- Strong data analytics, communication, insight development, and executive storytelling skills
- Team upskilling and employee development experience
- Strategic thinking and exceptional decision-making skills
- Excellent leadership and strategic planning skills
- Ability to communicate and collaborate effectively with diverse stakeholders
- Inclusive leadership that values different perspectives
- Ability to give and receive feedback effectively
- Master's degree in Marketing, Communications, or related experience
- Proven track record of increasing organic traffic in the health industry
RVO Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RVO Health and has not been reviewed or approved by RVO Health.
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Parental & Family Support — Parental leave is described as generous and well supported, with a dedicated bonding program standing out. This area consistently emerges as a strength within the total rewards package.
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Leave & Time Off Breadth — Time off includes solid PTO alongside an additional 'winter week' office closure that is treated as a notable perk. These elements enhance overall value even when base pay is considered standard.
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Retirement Support — A 401(k) with company match is a consistent offering and is regarded as one of the stronger components of the package. This supports longer‑term financial security in addition to salary.
RVO Health Insights
What We Do
At RVO Health, our mission is to give people a better way to health & wellbeing. We own and operate the largest health & wellbeing platform in the US, helping nearly 100 million people a month seek information, find a doctor, save money, and take action around their health & wellbeing. Our portfolio of industry-leading websites, products and services touches every part of the health and wellness journey. The Healthline Group portfolio (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy) and the Healthgrades brand comprise the largest health information audience in the US. The Healthline Group connects millions of people daily to medically-backed information about thousands of health-related questions, products, and chronic conditions. Through Healthgrades, the largest marketplace for finding healthcare, we help half of Americans find and evaluate a doctor each year. Through Optum Store, we sell thousands of FSA/HSA-eligible health and wellness products direct-to-consumer and connect health seekers to mental health, condition-based virtual care, and an online pharmacy. Through Optum Perks, we help millions of people save money through our prescription savings program. Millions of health seekers also use RVO Health’s virtual coaching programs each year to lose weight, stop smoking, and find better wellbeing. Our portfolio includes education and advice, condition-based communities, access to healthcare, an ecommerce store of health products and services, prescription discounts and delivery, and more. We are making health easier to navigate, more accessible, and more affordable for everyone. Furthermore, all of our content, products, and services are medically-backed, so people can trust that they are getting accurate support for their health. RVO Health is backed by Red Ventures and Optum, part of UnitedHealth Group. Select brands previously operated by Red Ventures and Optum are now independently operated by RVO Health.
