Director of SEO/GEO

Posted 4 Days Ago
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Tel Aviv, ISR
In-Office
Senior level
eCommerce
Hi, we’re Fiverr. We're an online platform changing the way the world works together.
The Role
Lead and mentor the global SEO team, develop GEO (Generative Engine Optimization) and technical SEO strategy, align cross-functionally with Product, Engineering, Marketing, and Content, oversee organic performance reporting to executives, and manage the SEO budget to maximize ROI.
Summary Generated by Built In
Description

Marketing is about obsessing over an audience until you know what they want before they realize it. From brand managers to performance marketers to CRM specialists, the people we're looking for are bold, data-driven, and always convinced there's a better way to do it. So if you watch the Super Bowl for the ads, the Fiverr Marketing team might be looking for you.

We're looking for a strategic and visionary Director of SEO/GEO to lead our global organic growth initiatives. This role is critical for establishing a clear strategic direction, mentoring our talented SEO team, and fostering seamless cross-functional alignment. You'll be instrumental in driving Fiverr's organic search performance and shaping the future of search experiences on our platform.

What am I going to do?
  • Lead, mentor, and empower the SEO team, fostering a culture of continuous learning and skill development through a new mentorship framework.
  • Develop and implement a foundational strategy for Generative Engine Optimization (GEO), focusing on AI-driven search visibility.
  • Cultivate strong cross-functional partnerships across Product, Engineering, Marketing, and Content teams to drive cohesive organic growth strategies.
  • Establish and oversee comprehensive performance reporting mechanisms for organic growth, delivering insights to executive leadership.
  • Manage the SEO budget effectively, ensuring resources are allocated to maximize impact and ROI.
Requirements
  • You are a true Entrepreneurial Builder at heart, thriving in environments that require initiative and resourcefulness to navigate ambiguity and build from the ground up.
  • You bring a deep expertise in developing and executing comprehensive SEO strategies that drive significant organic growth.
  • You possess proven leadership skills, adept at mentoring, developing, and motivating high-performing teams.
  • You excel at fostering strong cross-functional collaboration, building consensus and driving alignment across diverse departments.
  • You have a strong command of technical SEO principles and best practices, with the ability to translate complex technical concepts into actionable strategies.
  • You demonstrate a sophisticated ability to analyze data, derive actionable insights, and communicate performance effectively to executive stakeholders.
Nice to have
  • Familiarity with marketplace dynamics and the unique SEO challenges and opportunities they present.
  • Experience specifically within the Generative Engine Optimization (GEO) space, including AI-driven search visibility strategies.
  • Experience managing departmental budgets and optimizing resource allocation for maximum impact.
Working with AI

This role will leverage AI tools to enhance strategic analysis, identify optimization opportunities, and streamline reporting processes. You will be at the forefront of exploring and implementing AI solutions for Generative Engine Optimization (GEO) to maximize search visibility within evolving AI-driven search landscapes. However, critical strategic decision-making, team leadership, and complex cross-functional communication will remain human-led.

Equal opportunities

At Fiverr, we know that talent has no single face. We welcome talent from everywhere and everyone because it makes everything we build better. Need accommodations? Just ask. And if this role excites you but you don't tick every box, apply anyway. The best people rarely fit the mold exactly.

Skills Required

  • Entrepreneurial builder mindset; able to navigate ambiguity and build from the ground up.
  • Deep expertise in developing and executing comprehensive SEO strategies that drive organic growth.
  • Proven leadership in mentoring, developing, and motivating high-performing teams.
  • Strong ability to foster cross-functional collaboration and build consensus across departments.
  • Strong command of technical SEO principles and best practices.
  • Advanced data analysis skills to derive actionable insights and communicate performance to executive stakeholders.
  • Familiarity with marketplace dynamics and marketplace-specific SEO challenges (nice to have).
  • Experience in Generative Engine Optimization (GEO) and AI-driven search visibility strategies (nice to have).
  • Experience managing departmental budgets and optimizing resource allocation (nice to have).

Fiverr Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fiverr and has not been reviewed or approved by Fiverr.

  • Pay Growth & Progression Earnings are considered scalable through specialization, higher-tier programs like Fiverr Pro, and Seller Plus features that can accelerate access to funds and improve visibility. Progression via levels and strategic gig optimization is described as enabling higher-value orders over time.
  • Career-Linked Recognition & Rewards The tiered seller system and Pro vetting recognize consistent performance with visibility lifts, premium client access, onboarding support, and tools that help convert quality into better-paying work. These structures tie recognition to delivery standards and reliability.
  • Wellbeing & Lifestyle Benefits Learning resources, community networking, and Workspace tools support skill building and smoother operations for freelancers. Partnerships that help with insurance, taxes, and finances reduce some administrative burden around independent work.

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The Company
HQ: New York, NY
Year Founded: 2010

What We Do

We create opportunities for anyone in the world to build their business, brand, or dream. When you work at Fiverr, you impact the lives of millions around the world. Yeah, it’s a pretty big deal! With Fiverr's Talent Cloud, companies can easily scale their teams from a talent pool of skilled professionals from over 160 countries across more than 550 categories, ranging from programming to 3D design, digital marketing to content creation, from video animation to architecture.

Why Work With Us

Our team is powered by unique minds. We love our team members for who they are and celebrate their diverse backgrounds. Our 'speak up' culture encourages anyone to suggest new ideas, challenge existing ones, and make an impact. Technology can create opportunities for people, and our development is something we're proud of! Fiverr’s platforms

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