From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.
We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future.
Position Summary
The Director/Senior Director of International Marketing will drive the development and execution of integrated marketing strategies that amplify brand awareness, engagement, and sales across global markets. This role requires a balance of strategic thinking, cross-cultural sensitivity, and hands-on execution. The ideal candidate is a dynamic leader with deep experience in global fashion or retail marketing and a strong understanding of regional consumer behavior.
Responsibilities
Develop and implement international marketing strategies aligned with the brand’s overall vision and business goals.
Lead market entry and expansion strategies in priority regions (e.g., Europe, Asia-Pacific, Middle East, Latin America).
Oversee the localization of brand messaging, campaigns, and creative assets to ensure cultural relevance and resonance.
Collaborate with regional teams, distributors, and retail partners to align marketing activities and optimize performance.
Manage global media planning and buying across digital, social, print, and experiential platforms.
Analyze market trends, customer insights, and competitor activity to inform strategic decisions.
Oversee the creation and execution of global influencer, celebrity, and PR campaigns.
Manage and mentor a team of regional marketing managers and external agencies.
Establish KPIs, track campaign performance, and report ROI to senior leadership.
Represent the brand at key industry events, trade shows, and global activations.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA preferred.
10+ years of progressive experience in international marketing, with at least 5 years in the fashion or luxury industry.
Proven success in developing and executing marketing strategies across multiple international markets.
Strong understanding of regional market dynamics, consumer behaviors, and cultural nuances.
Experience managing multi-million-dollar budgets and global marketing campaigns.
Exceptional leadership, communication, and cross-functional collaboration skills.
Fluent in English; additional language skills are a plus.
Willingness to travel internationally up to 30% of the time.
- Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity.
- Have No Fear - Innovate, solve problems
- Own Every Decision - Work together, get results
- Quality Matters – Not only with product but we see it in our people
- Make S**t Happen - Be disciplined, be competitive
- Paid Time Off
- Clothing Allowance
- Generous Employee Discount
- Paid Parental Leave
- Membership to Calm and access to other wellness benefits
- Medical, dental, vision and ancillary benefits
- 401k
rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.
Top Skills
What We Do
Interested in joining one of the most dynamic fashion brands in the world?
To view and apply to all headquarter and retail jobs at rag & bone, please visit our website and careers page: http://www.rag-bone.com/careers
From its origins in New York in 2002, rag & bone instantaneously distinguished itself by combining British heritage with directional, modern design. Today, the brand has become synonymous with innately wearable clothing that innovatively melds classic tailoring with an edgy yet understated New York aesthetic.
Inspired by a desire to create beautifully constructed clothes, rag & bone prides itself in the time-honored techniques of supremely skilled, local manufacturers at some of the oldest factories in the country. The importance of quality, expert craftsmanship and attention to detail resonated deeply, informing the brand’s core philosophy.
With a downtown sensibility, signature clean silhouettes and an inherent integrity, rag & bone continuously redefines urban style.
In 2007, rag & bone won the Swarovski Award for emerging talent in Menswear and in 2010, the brand was bestowed the industry’s most prestigious honor when named Menswear Designer of the Year by the Council of Fashion Designers of America (CFDA).
rag & bone offers a full range of men’s and women’s ready to wear, /JEAN, Standard Issue, footwear and accessories collections.
rag & bone operates 35 stores worldwide, ten of which are in New York City. Stores are also located in Washington, D.C.; Boston, Massachusetts; Dallas, Texas; Los Angeles, California; Greenwich, Connecticut; Aspen, Colorado; and Bal Harbour, Florida. International stores are located in London, UK; Tokyo, Japan; Bangkok, Thailand; Taipei, Taiwan and Hong Kong. rag & bone is also available in boutiques and department stores in over 53 countries worldwide.
