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The Role
Lead strategy and execution for selection identification and onboarding across categories. Build a multi-year roadmap, scale SOPs/SLAs, introduce automation, drive data-backed selection decisions, improve catalog quality and onboarding speed, and lead a high-performing cross-functional team while influencing senior stakeholders.
Summary Generated by Built In
Director, Selection Operational ExcellenceAbout Coupang
Coupang is reimagining the shopping experience with the goal of wowing each customer from the moment they open the Coupang app to the moment an order is delivered to their door.
Powered by an end-to-end e-commerce and logistics network and a culture of customer obsession, Coupang has redefined tradeoffs between speed, selection, and price. We provide fast delivery on millions of items, including fresh groceries, delivered within hours nationwide, 365 days a year.
South Korea represents one of the most dynamic and fast-growing e-commerce markets globally, and Coupang continues to lead through innovation and operational excellence.
Role OverviewAs Director of Selection Operational Excellence, you will lead the strategy and execution of Coupang’s selection identification and onboarding operations. This role sits at the forefront of the customer experience—defining what products we should sell and ensuring we deliver the most relevant, high-demand, and differentiated selection.
You will own a multi-year roadmap, drive data-backed decision making, and build scalable, tech-enabled processes. This is a highly cross-functional leadership role requiring strong business judgment, deep analytical thinking, and the ability to influence senior stakeholders.
What You Will DoSelection Strategy & Identification- Lead selection identification across multiple retail categories (e.g., Electronics, Home, Consumables, Baby, Sports).
- Identify non-obvious selection gaps, including variants, bundles, niche brands, and emerging customer demand.
- Develop data-driven perspectives leveraging customer signals, reviews, trends, and market insights.
- Translate insights into actionable strategies to improve selection coverage and relevance.
- Define and execute a 2–3 year roadmap for selection planning and onboarding.
- Partner with Category, Product, Engineering, and Catalog teams to accelerate selection expansion.
- Align selection strategy with customer experience and broader business goals.
- Design and scale SOPs, SLAs, and quality frameworks to ensure consistent and efficient execution.
- Introduce automation, tooling, and process improvements to reduce defects and manual effort.
- Establish feedback loops, audits, and continuous improvement mechanisms.
- Analyze internal metrics and external market trends to identify opportunities and root causes.
- Drive initiatives that improve catalog quality, onboarding speed, and operational efficiency.
- Ensure selection decisions are tied to commercial outcomes and customer impact.
- Act as a key influencer across teams, using data-backed insights to challenge assumptions and drive alignment.
- Present recommendations and strategies clearly and effectively to senior leadership.
- Build and lead a high-performing organization.
- Foster a culture of ownership, innovation, and continuous improvement.
- Mentor leaders and develop strong succession pipelines.
- 10+ years of experience in operations, strategy, e-commerce, retail, or catalog/selection management.
- Proven experience leading large teams and complex cross-functional initiatives.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Demonstrated ability to drive process improvements and measurable business impact.
- Excellent communication and stakeholder management skills.
- Experience in selection or catalog operations, including SOP/SLA design and process optimization.
- Familiarity with operational excellence frameworks (e.g., defect detection, feedback loops, automation).
- Knowledge of AI/ML applications in selection planning or catalog optimization.
- Experience in global or regional e-commerce environments.
- Bilingual proficiency in Korean and English preferred.
- Customer Obsession: Deep commitment to improving customer experience through better selection.
- Ownership: Takes end-to-end accountability for strategy and execution.
- Dive Deep: Ability to uncover root causes and solve complex problems.
- Invent & Simplify: Drives scalable solutions through innovation and automation.
- Bias for Action: Operates effectively in a fast-paced, ambiguous environment.
This role directly impacts Coupang’s growth and customer experience by ensuring we offer the most relevant selection at scale. You will shape how we identify opportunities, influence business decisions, and build the future of selection strategy at Coupang.
Recruitment ProcessApplication Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
The exact nature of the recruitment process may vary depending on the role and may change due to scheduling or other circumstances.
Interview schedules and results will be communicated via the email address provided at the time of application.
Things to ConsiderInterview schedules and results will be communicated via the email address provided at the time of application.
This job posting may close prior to the stated deadline if all positions are filled.
Coupang reserves the right to rescind an offer of employment if a candidate is found to have provided false information during the application process.
Coupang is committed to equal opportunity employment and does not discriminate against applicants based on disability or veteran status.
Job titles and responsibilities may be adjusted based on the candidate’s experience and qualifications. This will be communicated prior to the offer stage.
Privacy NoticeYour personal information will be collected and managed by Coupang in accordance with the Application Privacy Notice.
For more details, please visit: https://www.coupang.jobs/en/privacy-policy/
Document Return PolicyFor more details, please visit: https://www.coupang.jobs/en/privacy-policy/
This notification is provided in accordance with Article 11 (6) of the Fair Hiring Procedure Act.
Applicants who have applied but were not selected may request the return of submitted hiring documents, except where such documents were submitted via the company website or email, or voluntarily without company request.
If documents are lost due to natural disaster or other circumstances beyond the company’s control, they will be considered returned.
Applicants wishing to request the return of documents must submit the prescribed “Request for Return of Hiring Documents” form (Annex Form No. 3 of the Enforcement Rule of the Fair Hiring Procedure Act) to:
Coupang Recruiting Team, Tower 730, 570 Songpa-daero, Songpa-gu, Seoul
Coupang Recruiting Team, Tower 730, 570 Songpa-daero, Songpa-gu, Seoul
Upon request, documents will be returned within 14 days via registered mail, with postage costs borne by the applicant.
Submitted documents will be retained for 180 days after the recruitment process concludes and will be destroyed thereafter in accordance with applicable data protection laws.
Skills Required
- 10+ years of experience in operations, strategy, e-commerce, retail, or catalog/selection management.
- Proven experience leading large teams and complex cross-functional initiatives.
- Proven experience building and leading high-performing organizations and developing succession pipelines.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Demonstrated ability to drive process improvements and measurable business impact.
- Excellent communication and stakeholder management skills, including presenting to senior leadership.
- Experience in selection or catalog operations, including SOP/SLA design and process optimization.
- Familiarity with operational excellence frameworks (defect detection, feedback loops, automation).
- Knowledge of AI/ML applications in selection planning or catalog optimization.
- Experience in global or regional e-commerce environments.
- Bilingual proficiency in Korean and English.
Coupang Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Coupang and has not been reviewed or approved by Coupang.
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Healthcare Strength — Benefits are described as robust, including medical, dental, vision, disability, life, mental health, and transgender healthcare. Some locations also offer on-site or virtual health screenings that enhance preventive care access.
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Retirement Support — Financial programs include a 401(k) with company matching and an employee stock purchase plan alongside performance bonuses. Feedback suggests these elements provide a structured foundation for long-term savings and wealth building.
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Leave & Time Off Breadth — Paid time off is described as generous with accrual increasing with tenure, complemented by company-paid holidays and parental leave. Flexible work arrangements in some roles further support time away when needed.
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The Company
What We Do
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Why Work With Us
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact.
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