Director, Segment Marketing

Job Description:

Cambria is looking for a Director of Segment Marketing to set the strategic marketing direction and lead the execution of integrated marketing plans for Cambria’s segment partners across North America. These segments include Commercial, Builder, Remodeler, and Retail. This role is responsible for developing and implementing segment marketing programs, lead generation campaigns, and brand campaigns for this audience. 

This role calls for a highly-strategic, dynamic leader with extensive experience leading companies in marketing planning and sales enablement processes. While a well-rounded foundation of cross-discipline marketing skills including digital marketing skills is important, equally so is the ability to adapt rapidly to evolving organizational and marketing needs. This key, strategic role requires the balance of strategy and execution with a focus on a strong roll-up your sleeves and ‘get it done’ mentality. This motivating leader must be able to think at a high-level and guide fast implementation and measurement.  

Essential Duties & Responsibilities

• Create and implement strategies, programs and tools that drive demand for our partners, including messaging platforms and promotions

• Design, lead, and measure demand generation strategies to drive sales

• Develop benchmarks and KPIs for all initiatives and demonstrate a results-driven approach to marketing

• Regularly and effectively communicate with leadership to understand business dynamics and needs

• Closely collaborate with segment leaders to integrate, implement and measure marketing strategies 

• Evaluate and deliver action plans and programs based on trends, competitive insights and metrics

• Continually optimize business performance, identify opportunities for improvement and seek white space

• Identify audience, industry and competitive trends, building action plans and programs to address issues and opportunities

• Lead, mentor, and coach the team on a continual basis; developing clear goals and action plans 

Qualifications & Skills

• Extensive experience with traditional and digital marketing tactics including demand generation and ABM (account based marketing), from planning to execution

• Experience in the commercial home, building or interior design industry preferred

• Passionate, driven to succeed and be the best

• Exceptional interpersonal, verbal, and written communication skills. Clear, articulate communication style; able to synthesize business complexity quickly

• Experience leading teams, strong coaching and leadership skills

• Strong process and project management skills

• Influential skills to gain support and inspire others

• Ability to develop and maintain strong working relationships with internal and external stakeholders

• Excellent attention-to-detail

• Strong passion to fiercely protect the Cambria brand

• Experience using data and metrics to measure impact and determine improvements

• Ability to thrive in a fast-paced, high-energy environment

• Flexibility/ability to adjust to a changing business environmentStrong relationship builder who facilitates a positive culture both internally and with external partners

• Takes personal pride in their work and delivers at pace

• A future thinker, excellent future manager and positive mindset on what’s ahead

• Excellent attention-to-detail

• Experience using data and metrics to measure impact and determine improvements

• Ability to thrive in a fast-paced, high-energy environment

• Ability to travel

Minimum Requirements

Education: Bachelor’s degree in Marketing, International Marketing, Business, or similar field. Master’s Degree preferred.

Experience: Requires 10 - 15 years’ marketing experience

Systems: Proficient in Google Suites (Docs, Sheets, Slides, Forms), CRM - Salesforce and project management software (i.e. – Workfront or similar programs).

Additional Requirements

Managerial Requirements: N/A

Physical Requirements: Able to lift up to 30 pounds occasionally / sparingly (office supplies, packages, samples). May need to bend, reach, walk, or stoop occasionally. Prolonged periods sitting at a desk and working on a computer.

Travel Requirements: Limited travel regionally and nationally up to 10%

Cambria’s starting salary range for this position is $134,000 - $168,000. Salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the target for new hires for the position. Individual pay is determined by several factors, including work location, job-related experience, and relevant education and/or training.

Cambria offers a competitive benefits package that encompasses Health and Dental Insurance, Paid Time Off, 7 paid Holidays , 401(k) plus matching, Discretionary Profit Sharing, Flexible Spending Account; Life, Supplemental Life, and Disability Insurance; Referral Program, Tuition Reimbursement, Employee Assistance Program, Employee Discount and Professional Development Assistance.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

At Cambria, dedication to philanthropy and our people is at the heart of who we are. We strive to make a meaningful difference in the world every day by prioritizing employee well-being and fostering inclusivity and empowerment. Under the banner of CambriaCares, our philanthropic endeavors show our commitment to our people and our community to uplift kids, support education, and contribute to a sustainable future.

For additional company information, please visit www.CambriaUSA.com

An offer of employment is contingent upon the successful completion of a background verification check, subject to applicable laws and regulations. The results will be reviewed based on the individual's record, and the specific duties and requirements of the job.