Director, Sales

Posted Yesterday
Be an Early Applicant
San Diego, CA, USA
In-Office
85K-95K Annually
Mid level
News + Entertainment • Sports • Travel • Hospitality
The Role
The Director of Sales leads strategic planning to enhance sales growth, manage the sales team, ensure goals are met, and develop new business opportunities at SeaWorld San Diego.
Summary Generated by Built In

At SeaWorld, we're passionate about caring for animals. In fact, we've already rescued over 40,000 animals (and counting!). And we can save you from being stuck in just another job. Join us and help bring joy, excitement, and lasting memories to people from around the world. We're seeking enthusiastic, dedicated, and hard-working individuals to become our Ambassadors. Join us and play an important part on our incredible team!

At SeaWorld, we’re passionate about caring for animals. In fact, we’ve already rescued over 40,000 animals (and counting!). And we can save you from being stuck in just another job. Join us and help bring joy, excitement, and lasting memories to people from around the world. We’re seeking enthusiastic, dedicated, and hard-working individuals in a wide variety of roles. Join us and play an important part on our incredible team!

What you get to do:

The Director of Sales at SeaWorld San Diego will spearhead strategic planning and leadership to escalate sales growth. This position is crucial for the tactical planning and implementation of sales strategies aimed at enhancing financial performance and cultivating new business opportunities. Responsibilities include meeting annual sales goals, fostering new business, orchestrating the sales team, leading and supporting in cold calling, generating leads, and managing event execution.

  • Leading the sales team and initiatives at SeaWorld San Diego to boost attendance and revenue, while meeting per capita and yield objectives.
  • Strategic planning and execution of Sales operations for all designated market segments within the sales domain. Actively engage in daily sales team activities, including sales calls, communication, contract negotiations, product development, etc.
  • Develop analyses, revenue models, sales, territory, and market plans, collateral, and budgets to achieve targets.
  • Maintain a strong presence within the community and markets impacting SEA's business.
  • Propel attendance, revenue, and boost sales through group bookings or Sales distribution channels in culinary/merchandise and other non-admission areas.
  • Evaluate program effectiveness & ROI.
  • Set individual objectives and manage the sales team's projects and priorities.
  • Guide individual and team growth through coaching, feedback, training, and performance management.
  • Timely develop and present budget, aiming for optimal return on investment.
  • Create and implement systems and ticket products in collaboration with SEA and park teams to widen ticket and other revenue product distribution and introduce new offerings.
  • Strategic supervision of direct-to-consumer ticket products, ensuring alignment with sales and marketing communications.
  • Develop proactive contingency plans to guarantee target achievement.
  • Host and inform key customers and customer groups.
  • Undertake additional projects/duties for the overall advancement of the organization.

What it takes to succeed:  

  • Minimum of 3 years' experience in sales and sales strategy with a documented record of success, and at least 3 years in the theme park, tourism, and/or hospitality sectors.
  • Bachelor's degree, MBA preferred, or equivalent combination of 12+ years of work/education experience.
  • At least 5 years of management/leadership experience.
  • Advanced proficiency in MS Word, Excel, and PowerPoint for professional proposals, pricing models, graphs, and presentations.
  • Strong written/verbal communication skills; able to read, write and speak English.
  • Ability to speak in public.

The perks of the position:

  • Paid Floating Holidays
  • Paid Time Off
  • Complimentary Park Tickets and Passes
  • Park Discounts on Food and Merchandise
  • Medical, Dental, and Vision Insurance
  • 401K Retirement plan
  • Voluntary Insurance
  • Life Insurance
  • Disability Benefits
  • Dependent and Health Care Flexible Spending Accounts
  • Employee Assistance Program
  • Legal Assistance Plan

Compensation: $85,000 - $95,000 Annual + SIP

The perks of the position:

  • Paid Time Off
  • Complimentary Park Tickets and Passes
  • Park Discounts on Food and Merchandise
  • Medical, Dental, and Vision Insurance
  • 401K Retirement plan
  • Voluntary Insurance
  • Life Insurance
  • Disability Benefits
  • Tuition Reimbursement
  • Dependent and Health Care Flexible Spending Accounts
  • Employee Assistance Program
  • Legal Assistance Plan

EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.

Skills Required

  • Minimum of 3 years' experience in sales and sales strategy
  • At least 3 years in theme park, tourism, or hospitality sectors
  • Bachelor's degree, MBA preferred, or equivalent combination of 12+ years work experience
  • At least 5 years of management/leadership experience
  • Advanced proficiency in MS Word, Excel, and PowerPoint
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The Company
3,300 Employees
Year Founded: 1964

What We Do

SeaWorld Entertainment, Inc. (now United Parks & Resorts) is a leading theme park and entertainment company that operates a portfolio of destination and regional theme parks across the United States, focusing on animal experiences and conservation.

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