Director of Sales

Asbury Chandler Estates and Asbury Grace Park are proud members of the Asbury Communities family, a nationally recognized leader in senior living and care services. Located in Pen Argyl, PA and Stroudsburg, PA, —just a short drive from the Lehigh Valley area—our communities offer welcoming environments where residents enjoy vibrant lifestyles supported by compassionate, person-centered care.

Our mission is to enhance the lives of those we serve by promoting independence, dignity, and wellness. As part of a not-for-profit organization with a strong legacy of service, we are committed to excellence, innovation, and fostering a culture where both residents and team members thrive.

Full-Time Position
Starting Base Salary: $70,000 annually
Commission Eligible (Strong Earning Potential Based on Performance)

We are seeking a driven and highly motivated Director of Sales to support two senior living communities: Asbury Chandler Estates (Pen Argyl, PA) and Asbury Grace Park (Stroudsburg, PA). This role is ideal for a sales professional who thrives in a fast-paced environment and is energized by both closing and proactive business development.

As a key member of the leadership teams, this individual will be responsible for driving occupancy through a combination of lead management, community engagement, and strategic outreach across both locations.

Key Responsibilities:

• Develop and execute sales strategies to meet and exceed occupancy and revenue targets across both communities
• Own the full sales cycle, including lead generation, inquiry management, tours, follow-up, and closing
• Proactively drive business development efforts, including building referral relationships with healthcare providers, local organizations, and community partners
• Plan and execute outreach initiatives, events, and networking activities to generate qualified leads
• Maintain a consistent external presence in both markets to build brand awareness and referral pipelines
• Collaborate with Executive Directors and internal teams to align sales efforts with operational goals and resident experience
• Analyze market trends, competitor activity, and customer needs to identify opportunities for growth
• Track and report on key sales metrics, adjusting strategies as needed to improve performance
• Utilize CRM systems to manage pipeline, ensure timely follow-up, and maintain accurate forecasting
• Effectively manage time between both communities based on business priorities

• Minimum of 2 years of direct sales experience, preferably in senior living, healthcare, hospitality, or a related field
• Demonstrated success in both closing and business development/outreach
• Proven track record of meeting or exceeding sales targets
• Strong ability to build relationships and generate referrals within the local market
• Self-starter with the ability to work independently across multiple locations
• Excellent communication, presentation, and interpersonal skills
• Strong organizational and time management abilities
• Experience with CRM systems and sales tracking tools
• Adaptable, resilient, and comfortable in a performance-driven environment
• Willingness to travel regularly between Pen Argyl and Stroudsburg, PA

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.