Director of Sales

At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner.
CoLab is the AI platform for driving stronger engineering decisions. Every design review in CoLab builds a knowledge repository of design feedback, decisions, and lessons learned -- which AI agents draw from to flag issues on future designs before they compound. The more your team works in CoLab, the smarter it gets and the faster you arrive at the ideal design. Companies like Ford, Komatsu, and Johnson Controls use CoLab to catch issues earlier, eliminate rework cycles, and bring products to market faster.
Founded in St. John’s, Newfoundland, CoLab has grown quickly from our first customer in 2019 to a rapidly scaling company. We’ve recently been recognized on Deloitte’s Fast 50™ and Fast 500™, and named a Canadian company to watch by The Globe and Mail and Financial Post.

About the Role

This position will require occasional travel for on-site team meetings in Newfoundland Canada, at least twice per year (primarily in December and June) in addition to occasional travel to customer sites. We recognize that travel can involve personal commitments, and we strive to accommodate individual circumstances, however the expectation is that travel to, and attendance at, the majority of these events is mandatory. Details about travel arrangements and covered expenses will be discussed during the hiring process.

The ideal candidate for the Director of Sales position is a hyper-driven player/coach who is exceptional at inspection, building rigor and trust, and solving problems to hit ambitious targets. The ideal candidate isn’t afraid to jump on an intro call, or step into an enterprise negotiation. You are passionate about evangelizing new technical products and have demonstrated experience creating consultative and challenger selling strategies for 6-figure land and expand and enterprise sales motions. In this role, you will lead and coach current team members to achieve and exceed their targets, and work collaboratively with cross-functional teams. You welcome feedback from your SLT, and love working together to solve tough challenges. You approach work with a positive, curious, and solution-focused attitude and have a strong desire to win. “Kindness & Respect”, “One Team One Mission”, and “Better Everyday” are values you live and breathe each day. 

What you’ll do: 

• Recruit, develop, and retain top talent providing effective sales coaching, career development, and performance management. 
• Be a hands-on leader who is excited to get in the trenches to win deals. You will evangelize the product in front of prospects and support closing larger deals with the sales team.
• Expand sales within existing customers by identifying new upsell / cross-sell opportunities.
• Heavily inspect every element of the sales process and pipeline, and drive daily improvements.
• Report performance, pipeline movement, and forecasting to the SLT on a daily/weekly basis. 
• Monitor customer, market, and competitor activity and share feedback to SLT and other company functions.
• Experiment with sales strategies to increase our annual recurring revenue and improve sales efficiency.
• Collaborate cross-functionally with Marketing, Customer Success, and Product to maximize team success - from campaigns and content to informing the product roadmap to meet sales needs.

What you’ll need: 

• SaaS/cloud selling experience into highly technical buyers within organizations. 
• Experience leading sales methods in an undefined product category that requires education and coaching to close and where the most common objection to purchase is status quo. 
• 7+ years experience in sales leadership and handling yearly team quotas of $5M+ New ARR. 
• Proven track record of recruiting, hiring, and scaling world class sales teams that includes AEs and AMs.
• Proven track record of closing annual contracts across customer segments and sizes (including experience closing annual contracts of at least $100k/year).
• Experience working in a remote environment is considered an asset.

Who you are: 

• A strategic and enthusiastic do-er that has the ability to contribute to a holistic go-to-market strategy and execute on it, quickly iterating on process improvements to deliver a repeatable sales model and consistent results.
• An inspiring and compassionate leader with a competitive spirit - you’re not afraid of putting in the hard work to make things happen. 
• An inspection expert who is able to deeply understand the sales pipeline and implement daily change.
• An excellent communicator who can take complex technical topics and simplify them for others. 
• A process driven but strategic thinker who is able to take action to win deals quickly.
• Ability to dive into the weeds and become an expert on any complex topic. 
• A well-developed equity lens: you have an eye for inclusivity and don’t just accept equitable practices, you model and advocate for them on your teams and in your work.