Key Responsibilities:
- Develop and implement a comprehensive sales strategy aligned with company goals and market dynamics.
- Lead, mentor, and manage the sales team (regional managers, account executives, inside sales, etc.).
- Set clear objectives and KPIs for the sales organization and monitor performance against targets.
- Identify new market opportunities and customer segments for growth.
- Build and maintain strong relationships with key customers, partners, and OEMs.
- Collaborate with marketing, operations, and service teams to align sales efforts with overall business operations.
- Prepare and present sales forecasts, budgets, and performance reports to senior leadership.
- Negotiate high-value deals and contracts in coordination with legal and finance departments.
- Stay current on industry trends, competitor activity, and customer needs to inform strategy.
- Participate in trade shows, conferences, and industry events.
Qualifications:
- Bachelor’s degree in Business, Sales, Marketing, or related field (MBA preferred).
- 8–12 years of experience in sales, with at least 5 years in a leadership role within the equipment distribution industry.
- Demonstrated success in managing high-performing sales teams and achieving aggressive growth targets.
- Strong understanding of the equipment distribution channel, including inventory, logistics, and customer service.
- An effective presenter able to address both current account and prospect needs, and offer solutions to enhance their business
- Excellent communication, negotiation, and interpersonal skills, with a record of successfully building and sustaining client relationships.
- Proficient in CRM systems (e.g., Salesforce) and Microsoft Office Suite.
- Ability to travel as needed (30–50%).
- Experience in planning and budgeting, and able to prepare detailed forecasts and strategic plans.
Preferred Experience:
- Knowledge of specific equipment types (e.g., laser systems, packaging, security printing, and more).
- Experience working with manufacturers/OEMs and managing dealer or distributor networks.
- Familiarity with leasing, financing, and after-market service models.
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What We Do
Cogent Analytics is a business management consulting firm committed to serving privately held businesses in the US. Founded in 2014, we've grown from a small team of six to a thriving organization of over 220 dedicated professionals serving Main Street businesses across 36 U.S. states.
Our mission is to improve the lives of business owners by providing honest and effective business consulting services. We believe that small to mid-sized businesses are the backbone of our economy and the lifeblood of their communities. Our people-centric approach focuses on the individuals behind the businesses and the communities they serve.
At Cogent Analytics, we're more than just a business - we're a family that acts like a business from time to time. We invest heavily in our team, fostering a culture of support, growth, and recognition. We're proud of our A+ Rating with the Better Business Bureau, client testimonials, and lifecycle relationships that are testaments to our ethical business practices.
Join us as we continue to champion the cause of the entrepreneur, helping businesses overcome challenges, achieve their full potential, and contribute to the strength and vibrancy of our communities.
At Cogent, your business is our business — let's build something together.
Website: www.cogentanalytics.com
Email: [email protected]
Phone: (336) 665-8154
