Queen City News, the local FOX affiliate in Charlotte, NC, has an immediate opening to lead our growing digital and broadcast sales operations. If you want to lead a fast-paced sales team while living in one of the fastest growing cities in the country, Queen City News is the place for you. Enjoy your time off with a short drive to the mountains of western North Carolina or the sandy beaches on the Carolinas’ east coast while also taking in Charlotte’s many sports, dining, outdoor, and art attractions.
The Director of Sales will lead all aspects of the Sales Department to deliver best in class digital and broadcast marketing solutions to local businesses and advertising agencies. You will be responsible for leading a competitive sales team by developing both short-term and long-term strategies to achieve station and company revenue goals.
Essential Duties:
- Provide leadership for the digital/broadcast sales team
- Recruit, Hire, and Coach a high performing sales team and hold the sales department to high standards of performance
- Develop and execute sales strategies which result in exceeding revenue targets in Local, Digital, New Business, Sponsorship, and National revenue
- Drive digital and new business development
- Manage commercial inventory and revenue forecasting
- Prepare department revenue and expense budgets
- Determine inventory and pricing strategies to increase ROI on our station and company suite of products
- Lead the Accounts Receivable efforts of the Sales Department
- Create value and position pieces based on Queen City News successes and trends
- Travel to meet with national advertisers and Nexstar’s National Sales Offices
- Actively participate in networking and charitable organizations in the community
- Performs other duties as assigned by the General Manager
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
- Strong Digital and Broadcast acumen
- Minimum five years’ experience in media sales with consistent proof of performance in digital revenue performance
- Experience guiding, leading and motivating teams, including setting performance standards and monitoring performance
- Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
- Experience developing both short-term and long-term strategic plans to drive station and company objectives
- Proficiency with computers, Excel, PowerPoint, and industry proprietary programs such as Wide Orbit, WOMS, and Platform X
- Strong understanding of media math, qualitative and quantitative audience measurement, and ability to build creative marketing solutions to overdeliver revenue goals
- Have an attention to detail and collaborate well with other departments
- Fluency in English
- Excellent communication skills, both oral and written
- Valid driver’s license with an acceptable driving record
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
