Director, Sales

Posted 2 Days Ago
Be an Early Applicant
New York, NY, USA
Hybrid
160K-188K Annually
Entry level
News + Entertainment
The Role
Leads direct advertising sales across YouTube, FAST, and AVOD, securing campaigns and branded content deals. Builds strategic agency and client relationships, develops revenue pipelines, manages accounts from outreach through renewals, and exceeds sales targets. Advises clients on programmatic, direct, and custom content solutions while collaborating with sales marketing, advertising operations, and data teams. Develops expertise in kids’ content compliance and WildBrain’s intellectual property.
Summary Generated by Built In
Company Description

Location: New York, US 

Salary Range: Salary Range: $160,000-$188,000 base salary + Commission

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work. 

Join us and help grow WildBrain’s Global Ad business and become the No 1 call for family advertisers!

Our Network is an integrated offering across YouTube, FAST, AVOD and Media Solutions designed to help content owners and advertisers reach families wherever they are watching, in a trusted, kid-safe environment.  One Network, Many Screens 

Across YouTube, FAST and AVOD, we manage and monetize over 1000 premium channels for owned and partner brands, supported by deep operational expertise and long-standing platform relationships. 

With data insights and an innovative mindset informing everything we do, we are at the forefront of delivering entertainment and brands to kids and families wherever they’re watching and playing. 

About the Role 

The Sales Director at WildBrain is a direct sales role responsible for securing advertising campaigns and branded content deals across our digital network on YouTube and FAST. In this role you will be responsible for identifying new business opportunities and nurturing existing client relationships to create and close deals and deliver ad revenue to meet quarterly and annual advertising revenue targets. You will develop business from both agency partners and clients directly.

The successful candidate will be a highly effective salesperson, a good listener and a passionate advocate for our media solutions. They will become a consultative resource for clients, who understands how to package and sell across the total video sales ecosystem including programmatic, direct and custom content.

Job Description

  • Deliver and exceed sales revenue targets.
  • Build, manage and grow a strategic account list inclusive of current partners as well as new business.
  • Devise an individual sales strategy that proactively identifies short-term & long-term opportunities, building a pipeline of revenue.
  • Develop strategic relationships with your clients, understanding their business, their challenges and their needs.
  • Become an expert in the "Made for Kids" content marketplace and related compliance regulations and WildBrain IP.
  • Manage all client communication, from initial outreach to client meetings/follow ups, RFP responses, post campaign analysis and renewals.
  • Collaborate with internal stakeholder teams: Sales marketing, ad ops, data etc.

Qualifications

  • Previous experience in the digital advertising sales industry with proven success in selling and building strong relationships with agency holding groups as well as key clients directly.
  • Strong understanding of the streaming media landscape including AVOD, OTT, OLV and custom content.
  • Strong relationships and network of video investment buyers
  • Strong presentation skills and ability to sell through ideas to clients.
  • 'Made for kids' experience preferred but not essential
  • Excited by a fast-paced environment.
  • Solutions oriented with strong problem-solving skills.
  • Exceptional interpersonal, communication and analytical skills.
  • Must possess strong leadership and time management skills.

Additional Information

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.  

Our Commitment 

Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.  

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain

At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com. 

Attention: We have been made aware of individuals and recruitment agencies falsely claiming to represent WildBrain and offering employment opportunities on our behalf.

All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners, and are posted on our official careers page and LinkedIn. If you are unsure about the legitimacy of any outreach, please verify by contacting us directly.

Skills Required

  • Previous experience in digital advertising sales with proven success selling to agency holding groups and direct clients
  • Strong understanding of streaming media, including AVOD, OTT, OLV, and custom content
  • Strong relationships and network of video investment buyers
  • Strong presentation skills and ability to sell ideas to clients
  • Experience in made-for-kids advertising or content
  • Solutions-oriented approach and strong problem-solving skills
  • Exceptional interpersonal, communication, and analytical skills
  • Strong leadership and time-management skills
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The Company
HQ: Toronto, Ontario
887 Employees

What We Do

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. Our mission is to create exceptional entertainment experiences that captivate and delight fans, both young and young at heart. We are passionate producers of award-winning content, bringing creative excellence across all formats and all stages of the creative process for WildBrain’s owned content and partner projects through our Vancouver studio and House of Cool in Toronto. We’re not just content creators; we’re also leaders in engaging audiences with that content across all platforms worldwide, taking an innovative, data-driven approach that blends content distribution and digital marketing to supercharge brand awareness and fan engagement. When it comes to franchise management and licensing, we’re the experts. Our franchise teams manage such beloved global brands as Peanuts, Strawberry Shortcake and Teletubbies, and we work with some of the top brand partners worldwide. Our in-house agency, WildBrain CPLG, is a trusted licensing partner for leading brands, offering expertise in building consumer products and location-based entertainment programs with global reach and local expertise. Above all, our core values ensure our community at WildBrain remains anchored in creativity, openness and a commitment to Belonging – so everyone can pursue their passions and thrive. Find out more about Belonging @ WildBrain on our website. WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Discover the wild side at www.wildbrain.com

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