Director of Sales

Posted 2 Days Ago
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Casper, WY, USA
In-Office
Senior level
Hospitality
The Role
Leads the hotel’s sales strategy, sales team, and revenue growth across group, leisure, business transient, and catering segments. Develops sales and marketing strategies, manages corporate and travel-partner relationships, establishes goals, monitors performance, and drives revenue targets. Collaborates with Revenue Management and Operations on pricing, occupancy, and profitability. Requires strong budgeting, forecasting, digital marketing, CRM, negotiation, and team leadership skills.
Summary Generated by Built In

Director of Sales:

We're in search of a dynamic leader who will lead the Best Western Downtown Casper sales strategy, manage the sales team and drive revenue growth across all market segments.

The Director of Hotel Sales is responsible for developing and executing the hotel's sales and marketing strategies to maximize revenue and market share. This includes overseeing group, leisure, business transient, and catering sales, as well as managing relationships with corporate clients, meeting planners, and travel partners. This person will assist with establishing sales goals, monitor performance, and ensure the sales team meets or exceeds revenue targets. Collaboration with Revenue Management and Operations is essential to optimize pricing, occupancy, and overall profitability 

Required Skills and Qualifications:

Typical qualifications include 4–5 years of progressive hotel sales experience, with at least 3 years in a leadership role within full-service, luxury, or upper-upscale hotels. Candidates should have strong skills in budgeting, forecasting, pricing strategy, digital marketing, and CRM systems. Leadership, communication, negotiation, and relationship-building abilities are critical for managing a high-performing sales team. 

Experience in B2B sales, event planning, and hospitality sales is highly valued. Limited travel within the city and state is required. 

Salary plus a generous bonus program along with other benefits.

Skills Required

  • 4–5 years of progressive hotel sales experience
  • At least 3 years in a hotel sales leadership role
  • Experience within full-service, luxury, or upper-upscale hotels
  • Strong budgeting and forecasting skills
  • Pricing strategy experience
  • Digital marketing experience
  • CRM systems experience
  • Leadership, communication, negotiation, and relationship-building abilities
  • B2B sales experience
  • Event planning experience
  • Hospitality sales experience
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The Company
113 Employees
Year Founded: 1965

What We Do

Founded in 1965, Regency Hotel Management is a leading hotel management company that provides strategic solutions to help properties maximize profits and asset value. The company manages a diverse portfolio of over fifty properties across nineteen states, focusing on uncovering revenue opportunities and implementing strategic growth to help each property reach its fullest potential.

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