Director of Sales

SkyBeach Resort | St. Pete, FL

SkyBeach Resort is a vibrant beachfront destination blending barefoot luxury with authentic coastal charm. The resort features 113 guest rooms, a full-service marina, private beach, sports center, newly opened LUMA restaurant, SkyBar, and versatile meeting and function space designed for memorable events, retreats, and celebrations.

The Director of Sales is a strategic, hands-on leader responsible for driving group, corporate, leisure, and event revenue for SkyBeach Resort. This role oversees all sales initiatives related to guest rooms, meetings and function space, and on-property experiences, while positioning SkyBeach as a premier destination for group stays and events.

The Director of Sales works closely with Revenue Management, Marketing, Operations, and Food & Beverage to maximize revenue, profitability, and market presence.

Sales Strategy & Revenue Growth

• Develop and execute comprehensive sales strategies to drive transient, group, corporate, SMERF, leisure, and meetings and events business.

• Maximize utilization of meeting and function space through proactive sales efforts and strategic partnerships.

• Identify new market opportunities and grow existing accounts through targeted outreach.

• Collaborate with Revenue Management to align pricing, forecasting, and demand strategies.

• Actively solicit, negotiate, and close key accounts, group bookings, and event opportunities.

Leadership & Team Development

• Lead, coach, and motivate the Sales Team to exceed revenue goals.

• Establish clear KPIs, accountability standards, and performance expectations.

• Conduct regular sales meetings, training sessions, and performance evaluations.

• Foster a results-driven, collaborative sales culture.

Client & Market Engagement

• Serve as the primary ambassador for SkyBeach Resort within the local and regional market.

• Build strong relationships with meeting planners, event organizers, travel agents, tour operators, and corporate clients.

• Conduct site inspections and host client visits highlighting guest rooms, meeting and function space, LUMA, SkyBar, marina, and beachfront amenities.

Collaboration & Brand Alignment

• Partner with Marketing on branding, promotions, and lead-generation initiatives.

• Work closely with Operations and Food & Beverage—particularly LUMA—to ensure flawless execution of group and event business.

• Ensure all sales initiatives align with SkyBeach’s barefoot luxury brand and service standards.

Reporting & Market Analysis

• Monitor booking pace, pickup, and market trends.

• Prepare and present sales forecasts, budgets, and performance reports.

• Analyze competitive set activity and adjust strategies accordingly.

• 5+ years of hospitality sales leadership experience, preferably in a resort or lifestyle hotel environment.

• Strong background in group, meetings, and event sales.

• Proven ability to drive revenue and close high-value business.

• Excellent communication, negotiation, and relationship-building skills.

• Experience with hotel CRM and sales systems.

• Strategic, proactive, and highly organized.

• Passion for hospitality and delivering elevated guest experiences.