Director of Sales

Posted 2 Days Ago
Be an Early Applicant
92408, San Bernardino, CA, USA
In-Office
90K-100K Annually
Mid level
Professional Services • Real Estate • Travel • Hospitality
The Role
Lead and supervise the sales team to drive hotel revenue through group, banquet, meeting, and leisure sales. Solicit new accounts, maintain and grow existing accounts, meet sales quotas (calls, site inspections, outside calls), manage bookings, coordinate with operations, represent the hotel at industry events, complete sales reporting, and promote positive guest relations and team environment.
Summary Generated by Built In

Essential Functions and Responsibilities of the job include but are not limited to:

  • Exceeding Guest Expectations - Providing services that are above and beyond for guest satisfaction and retention.
  • Demonstrating Leadership - Utilizing interpersonal and communication skills to lead, influence and encourage others; advocates sound financial/business decision making; demonstrates honesty/integrity; leads by example.
  • Modeling Appropriate Behaviors - Serving as a role model to demonstrate appropriate behaviors.
  • Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
  • Responsible for increasing revenues by soliciting new mid-week/week-end business, including food and leverage, banquet and meeting room sales on behalf of the hotels through:
    • Directing solicitation calls to local business and prospective leads.
    • Soliciting and qualify potential new accounts.
    • Understanding and maximizing all of the hotel’s revenue channels.
    • Analyzing current and potential business segments and coordinating all activities to maintain and increase revenue and market share.
    • Effectively service and grow existing accounts.
    • Participating in industry and civic organizations representing opportunities for future public relations and new business.
  • Pro-actively pursue, organize and book sleeping rooms and group business for the hotels.
  • Create and promote a positive team environment for catering and sales support.
  • Have ongoing knowledge of the competition's product and current marketing strategies.
  • Communicate effectively with all hotel departments to ensure group arrangements are carried out as efficiently as possible.
  • Promote a professional, positive image of the hotels at all times through personal appearance, civic functions and general public relations.
  • Complete sales objectives and ongoing action plan, as directed by the Corporate.

Sales & Marketing

  • Provide adequate follow-up and solicit repeat bookings.
  • Complete weekly and monthly sales reports.
  • Respond promptly to all sales related inquires and correspondence from customers, prospects and lead referrals.
  • Conduct weekly quota of pro-active sales calls in the form of telephone calls, office appointments, blitzes, hotel site inspections, trade shows and networking functions/meetings.
  • Saturate and grow existing accounts.
  • Confirm group bookings using availability and rate guidelines approved by the General Manager.
  • Promote all DKN Hotels’ managed hotels when appropriate.
  • Travel as necessary for sales calls and trade shows.
  • Respond promptly to requests by the Operational Supervisors and Corporate for reports and other assignments.

Markets

  • GROUP BUSINESS: Tour, SMERF, Corporate, Association and Government
  • FIT - Foreign Independent Travel (contracts approved by DKN Hotels)
  • LEISURE

Sales Call Quotas:

  • Minimum of 25 qualified phone calls per week in the office, recorded on sales call report.
  • Minimum of 10 site inspections per month.
  • Minimum of 5 outside sales calls per week.
  • Booking Objective: Specific goals to be established after 90 days.
  • Perform other duties as assigned, requested or deemed necessary by management.
  • Lead the HAFH Experience

*Management retains the discretion to add or change the duties of the position at any time. *

Supervisory Responsibility:

Overall responsibility for supervision of sales team members.


Independent Judgment Used:

Frequently within the guidelines established by management and to the extent of operating within the Company policies and procedures.


Working Conditions/Environment:

Access to entire exterior and interior of property. Indoors, various offices. Outdoors, touring properties, walking to/from automobile.

Qualifications

Minimum of three years of hospitality sales experience required. Local market knowledge preferred

Skills/Abilities/Other Requirements:

Demonstrated ability to achieve sales goals, experience at a similar size and quality hotel, proactive sales approach; assertive and fast-paced, driven to succeed, track record of developing long term relationships, ability to quickly, evaluate alternatives and decide on a plan of action. Strong leadership, salesmanship and public relations skills. Strong presentation, communication and organizational skills required. Proficient in supervising, training, coaching and counseling. Ability to make timely, effective decisions. Clear, concise written and verbal communication skills, knowledge of various cultural social events including, but not limited to weddings, Bar and Bat Mitzvahs and fraternal organization meetings. Dependable. Working knowledge of MS Word, Excel and Outlook. Knowledge of DELPHI. Ability to work a flexible schedule including weekends


Physical Requirements:

Frequent standing, sitting, walking and climbing stairs. Repetitive bending, stooping, reaching, twisting, pushing, pulling, lifting and carrying. Reaching above, at and below shoulder level. Lifting and carrying unassisted up to 50 lbs.


Additional Comments:

  • Must be aware of the importance of safety and security.
  • Endeavor to be conscious of safety and security at all times.
  • Living the DKN Values’ behaviors
  • Friendly and courteous to guests and fellow team members at all times.

Skills Required

  • Minimum of three years of hospitality sales experience
  • Proven ability to achieve sales goals and develop long-term client relationships
  • Experience supervising, training, coaching and counseling staff
  • Working knowledge of MS Word, Excel and Outlook
  • Knowledge of DELPHI
  • Local market knowledge
  • Strong presentation, communication and organizational skills
  • Proactive, assertive sales approach and ability to meet call/inspection quotas
  • Knowledge of cultural/social events (weddings, Bar/Bat Mitzvahs, fraternal meetings)
  • Ability to work a flexible schedule including weekends
  • Ability to lift and carry unassisted up to 50 lbs
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The Company
350 Employees
Year Founded: 1984

What We Do

DKN Hotels is a premier hotel and hospitality management company headquartered in Irvine, California. Founded in 1984, it operates a diverse portfolio of owned and third-party managed Hilton, Marriott, IHG, and independent properties throughout Southern California. The company provides comprehensive services, including acquisition, investment, and operational management, focusing on maximizing stakeholder return on investment, team member engagement, and guest satisfaction.

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