DIRECTOR OF SALES - WRDW/WAGT

Posted 14 Days Ago
Be an Early Applicant
Augusta, GA, USA
In-Office
Senior level
Digital Media • News + Entertainment
The Role
Leads local sales strategy and advertising revenue across broadcast, digital, and emerging platforms. Recruits, coaches, and develops the sales team; drives new business and revenue growth; manages forecasting, systems, goals, and accountability; supports product adoption; and partners with station and corporate teams to deliver client ROI and long-term growth.
Summary Generated by Built In

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WRDW/WAGT:

The Augusta Lifestyle: You’ll be working in the "Garden City," home to the Master's and a booming tech and medical hub. Whether you’re hitting the Savannah River Rapids or enjoying the downtown food scene, Augusta offers big-city amenities with a soulful, local feel.
• Innovation at Scale: You’ll have the backing of Gray Media, a company that’s leading the way in local media innovation across the country.
• Real Community Impact: Your work directly helps Augusta businesses grow and thrive, making a tangible difference in the local economy.
• Growth Potential: We invest in our leaders. If you have the drive, we have the path for your career to take off.
• A Winning Team: You’ll be joining a culture that values scrappiness, humor, and winning (and we have a lot of fun doing it).
• The Station: is state of the art, 5 years old and considered one of the best in the company. Convenient to Costco, Top Golf, Dave & Busters, Bass Pro Shop, Olive Garden and 2 miles from the entrance of Augusta National.

Job Summary/Description:

Are you a hands-on sales leader who knows how to build teams, grow revenue, and lead with both urgency and empathy? We’re looking for a Director of Sales who can recruit, train, and motivate a high-performing team while driving smart, sustainable growth across broadcast, digital, and emerging platforms. You'll own the full revenue picture—local direct, new business, and multi-platform solutions—while helping clients get real results and strong ROI.
Just as important, you'll bring structure, organization, and clarity to the systems that keep sales teams moving fast and focused. Culture matters here. We believe the best results come from leaders who are collaborative, supportive, and kind—while still holding the bar high and pushing teams to win.

Duties/Responsibilities include, but are not limited to: 

• Lead all local sales strategy across broadcast, digital, and emerging platforms.
• Recruit, coach, and develop a motivated, high-performing sales team.
• Drive new local direct business and uncover growth opportunities.
• Own all aspects of advertising revenue with a focus on client ROI and long-term growth.
• Help expand and adopt new products and capabilities as they emerge.
• Bring structure and oversight to sales systems, processes, and forecasting.
• Set clear expectations, goals, and accountability across the team.
• Foster a culture of collaboration, positivity, urgency, and results.
• Partner with station and corporate teams to align strategy and execution

Qualifications/Requirements:

• Minimum of 5 years of local media sales experience.
• Minimum of 3 years in sales leadership or management.
• Demonstrated success in strategic planning and revenue growth.
• Experience selling across broadcast and digital platforms preferred

If you feel you’re qualified and want to work with a great group of people,  go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WRDW/AGT-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • Minimum 5 years of local media sales experience
  • Minimum 3 years of sales leadership or management experience
  • Demonstrated success in strategic planning and revenue growth
  • Experience selling across broadcast and digital platforms

Gray Media Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.

  • Affordable Benefits — A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
  • Leave & Time Off Breadth — PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
  • Retirement Support — A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.

Gray Media Insights

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The Company
HQ: Tulsa, OK
2,154 Employees
Year Founded: 1897

What We Do

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

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