About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WMBF:
WMBF is a trusted local media organization in Myrtle Beach, SC, serving the Grand Strand and Pee Dee regions of South Carolina, plus parts of North Carolina, and Horry County’s preferred choice for local news and information. Launched in 2008, WMBF is the local NBC affiliate and features a nationally recognized, award-winning newsroom that produces more than 40 hours of live local original content every week. We are also an affiliate of Bounce, Telemundo, and Palmetto Sports & Entertainment, serving the Myrtle Beach-Florence DMA. GDM Myrtle Beach offers the market’s best collection of digital products powered by Gray Media’s national scale. With a booming local economy, rapid growth, sun, and sand, WMBF offers an incredible quality of life alongside its professional opportunities.
Job Summary/Description:
WMBF needs a strategic and innovative sales leader who can recruit, train, and motivate our sales team to new heights. The ideal WMBF Director of Sales is a driven, creative problem solver who capitalizes on opportunities to achieve revenue goals, develops new local direct business, and brings a depth of knowledge for selling across all of our products and platforms.
WMBF needs a strategic and innovative sales leader who can recruit, train, and motivate our sales team to new heights. The ideal WMBF Director of Sales is a driven, creative problem solver who capitalizes on opportunities to achieve revenue goals, develops new local direct business, and brings a depth of knowledge for selling across all of our products and platforms.
To succeed, this leader’s ownership of all aspects of ad revenue will help maximize ROI for the station and our clients, driving revenue growth for all WMBF properties and platforms, as well as expanding capabilities as they emerge.
Details matter, so this leader will bring oversight and organization to our business systems that keep things running smoothly.
Culture is important at WMBF. We insist on leading with a kind, collaborative style while maintaining an elite standard and sense of urgency.
Please note: primary job duties and responsibilities include, but are not limited to, the information listed above
Qualifications/Requirements:
• Minimum five years of experience in local media sales
• Minimum of three years in local media sales management, including experience leading people, strategic planning, and a track record of revenue growth.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WMBF-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- At least five years of experience in local media sales
- At least three years of local media sales management experience, including people leadership, strategic planning, and demonstrated revenue growth
Gray Media Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.
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Affordable Benefits — A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
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Leave & Time Off Breadth — PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
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Retirement Support — A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.
Gray Media Insights
What We Do
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
