About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WITN:
At WITN, we’re proud to be part of the fabric of the communities we serve. We cover the stories that matter, celebrate the people who make eastern North Carolina special, and keep families informed when they need it most.
Job Summary/Description:
WITN is seeking a positive, people-focused Director of Sales to lead and coach our media sales team across eastern North Carolina. This leader will drive revenue growth, develop local business partnerships, and create effective advertising solutions across television, digital, and streaming platforms.
Duties/Responsibilities include, but are not limited to:
* Lead and inspire: Build a positive, accountable team culture where people feel supported, challenged, and excited to grow.
* Coach for success: Develop sales managers and team members through regular feedback, collaborative planning, and hands-on coaching.
* Help clients win: Build strong relationships with local businesses and agencies, understand their goals, and develop effective solutions across television and digital platforms.
* Drive sustainable growth: Set clear goals, manage revenue performance, develop accurate forecasts, and identify opportunities to grow new business and strengthen existing partnerships.
* Bring ideas to life: Collaborate with station colleagues to create compelling campaigns, sponsorships, and opportunities that benefit advertisers and audiences.
* Stay connected: Spend time with team members and clients throughout our market, building relationships in Greenville, New Bern, Jacksonville, and the communities beyond.
* Keep learning: Embrace new technology, evolving consumer habits, and fresh approaches that help our team and clients succeed.
Qualifications/Requirements:
* Proven track record of growing, coaching, and developing a successful sales team.
* Ability to learn and effectively use industry tools, technology, and resources to maximize the team’s efficiency, performance, and potential.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WITN-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment, regardless of race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Proven track record of growing, coaching, and developing a successful sales team
- Ability to learn and effectively use industry tools, technology, and resources to maximize team efficiency, performance, and potential
Gray Media Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.
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Affordable Benefits — A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
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Leave & Time Off Breadth — PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
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Retirement Support — A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.
Gray Media Insights
What We Do
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
